Giving rewards
The perfect way to say 'thank you'
Rewards are a great way of increasing the amount of money a supporter will pledge and can help to generate excitement around your project.
On Crowdfunder, you can offer rewards in return for pledges as well as simply collecting donations. If you're thinking of offering rewards, then consider the kind of people who will be making the pledges and offer rewards to suit them.
Remember that rewards should be good value for money. If one of your rewards is available elsewhere, apply a discount of 20-30% as a great way of making it attractive to your crowd.
Why not offer exclusive ‘behind the scenes’ experiences, tickets to events, masterclasses or special editions – things that aren’t available elsewhere?
Limited rewards are also a fantastic way of securing early support. Having just a small number available is a good way to get your crowd motivated.
In terms of pricing, have a few rewards priced at around £20, as this where a good chunk of pledges are made, and spread them evenly across different price points from £10 to £100. And don’t just stick to numbers that end in zeros – odd numbers imply that your rewards have been thoughtfully costed.
Thank everyone as loudly and publicly as you can. Your gratitude might be free, but it can be used to generate positivity around your brand and helps those who contributed feel a sense of ownership over the project.
