Giving rewards

Giving rewards

The perfect way to say 'thank you'

Rewards are a great way of increasing the amount of money a supporter will pledge as well as a great way for generating excitement around your project. On Crowdfunder you can offer rewards in return for pledges, as well as simply collecting donations.

Think about the kind of people who will be making the pledges and offer rewards that you yourself would want to get. 

Rewards should be good value for money. If one of your rewards is available elsewhere, apply a discount of 20-30%  as a great way of making it attractive to your crowd.

Offer exclusive ‘behind the scenes’ experiences, tickets to events, masterclasses or special editions – things that aren’t available elsewhere.

Limited rewards are a fantastic was of securing early support. Having just a small number available is a good way to get your crowd motivated.

Offer authentic mementos or opportunities to leave a legacy in some way. 

Have a few rewards priced at around £20 as this where a good chunk of pledges are made, and spread them evenly across different price points from £10 to £100 and include some sort of sponsorship at the top end to attract support from businesses or large organisations.

Don’t just stick to numbers that end in zeros – odd numbers imply that your rewards have been thoughtfully costed.

Thank everyone, as loudly and publicly as you can. Your gratitude might be free, but it can be used to generate positivity around your brand and helps those who contributed feel a sense of ownership over the project.

Ben McCabe, Editor of Output Magazine, who raised £14,045 thanks to 122 supporters in 14 days 

Types of rewards you can give

Products and services

Experiences and events


Cost effective

A 'thank you'

Some great examples

Growhampton is an award-winning sustainability project and they turned to Crowdfunder to raise funds for an extension to their cafe, ensuring the project could continue its great work. We loved their range of original and exciting reward ideas.

Pledge £10

Souper Sandwich

A wonderful Growhampton drink of your choice and a sandwich or soup . . . and as a special thank you from us, your name will appear on our Growhampton Hall of Fame.

Pledge £40

Eggcellent tour

Come and meet our newest additions – the growhampton Chooks! Our Chickens can’t wait to meet you and provide you a set of half a dozen Growhampton eggs.

Pledge £500

Come dine with us

Host your very own private dinner party forup to 10 people. Includes three-course dinner, drinks and coffee and includes dinner entertainment from our very own ‘Live At TheHive’ artists.

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Our online community is crammed with help from people who’ve been there and crowdfunded the T-shirt, sharing the tips and advice that helped them on the path to success.

Verity Curran

Before going live, spend some time asking people from your crowd for feedback on your rewards. What do they like? What would motivate them? How much would they spend? Do they think they're good value for money?

Graeme Roy

Have at least five, and consider starting at £5 and adding rewards in amounts all the way up to 10% of your funding target. Most people pledge between £10 and £20 on Crowdfunder, so think about exciting rewards around that price.


Brainstorm with your team for all the rewards you could offer. Think about the kind of people who will be making the pledges and offer rewards that you yourself would want to get.

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Do your research! We checked out similar projects to make sure our target wasn’t unrealistic. Speaking to other successful campaigns helped us a lot.

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