Good Things: gifts for kids that make a difference

by Lucy Willoughby in South Brent, England, United Kingdom

We did it
On 17th July 2019 we successfully raised £3,080 with 38 supporters in 28 days

We want to champion small suppliers around the world that create fun, ethical products for children. A different kind of online shop.

by Lucy Willoughby in South Brent, England, United Kingdom

New stretch target

This extra funding will enable us to look at employing an additional member of staff, significantly increasing the number of suppliers we work with and therefore the impact of the gifts we offer! Yay!

The planet is in trouble. But there are actions we can take as individuals to make a difference. We can change things for the better.

The problem

The lifestyles we lead are harming our home. Plastic is polluting both our land and seas; a shocking 91% of all plastic waste isn't recycled. Our demands for goods at a cheap price means that the people around the world who make our products can be exploited and often work in unsafe conditions for very little money. 

But the choices we make can change things for the better. I'm Lucy, the founder of Good Things. I've been inspired by innovative products changing the world: 

  • A company turning waste plastic bottles into colourful toy planes and boats.
  • A project training deaf and disabled people in craft skills, in order to earn a good wage making beautiful children's clothes.
  • Products that help children care for the planet, creating homes for animals and growing trees and plants.

Here I am working with female entrepreneurs in Tanzania last year:

I've worked for 10 years in both the corporate and charity sectors. I've spent time in Nepal and Tanzania working with entrepreneurs as they set up small businesses.

The products are out there, the challenge is that these suppliers are often small and struggle to tell people about their brilliant products.

Good Things

Good Things seeks out innovative, fair and sustainable products for kids that do great things. We will champion these suppliers, tell their stories and offer their products in our online shop. We want to make it easy for people to make choices that have a positive impact on the planet. We wrap these products up and send them out in completely recyclable packaging. 

Our vision

Our shop will go live on the 15th of July. Your donation will help us support more independent suppliers and to tell a greater number of people about their products. Ultimately this enables these projects to increase their activities, employing more people and making an even bigger impact. 

We're a small start-up with big ambitions. We've already been awarded the Fast Track to Growth Award 2019 for our plans to build and scale this project, but we need your help to make these plans a reality. I'm putting all my savings into this project and our aim is to supplement this with £3000 crowdfunding. Eventually we want to expand beyond products for children and offer a wide range of gifts that do good things.

Your donation will help us support local, national and international projects making ethical products. They are all working in a sustainable way and many employ people who might otherwise struggle to find well-paid work, or to find work at all. A sustainable livelihood is one of the most powerful ways of transforming lives, it gives people the power to pay for their children to go to school and for vital healthcare. 

Thank you for supporting Good Things.


This project offers rewards in return for your donation.

£15 or more

£15 Reward - Little People's Birthdays Sorted

*High five!* Thanks for supporting us! As a thank you we'd like to usher you into a very special club. You're invited to Get Birthdays Sorted. Simply let us know when you need to buy gifts for the little people in your life and we'll send you a handy reminder 10 days before each birthday with loads of great suggestions. We also offer gift wrapping and hand-written cards so it's all taken care of. Handy, eh?

£25 or more

7 of 30 claimed

£25 Reward - 10% off at Good Things

You're a wonderful human and we want to treat you. Thank you for supporting Good Things. We're going to send you a voucher for 10% off all purchases at Good Things for a year. Woop woop! Even better, you're also invited to our Get Birthdays Sorted club. We'll send you an email reminder 10 days before little peoples' birthdays and provide some suggestions for gifts. Sorted!

£50 or more

2 of 20 claimed

£50 Reward - 20% off

We're sending you a massive virtual hug. Thank you for supporting our vision for gifts that do good things. We're going to send you a discount for 20% of all purchases at Good Things for a year. Shopping spree! You're also cordially invited to our Get Birthdays Sorted club. 10 days before little ones' birthdays we'll send you an email reminder plus some suggestions for what they might like.

£100 or more

1 of 4 claimed

£100 Reward - Name That Toy

Muchos gracias and kisses on both cheeks. We know you're special, so we're giving you an important job. You get to christen one of our toys forevermore. If you choose to name a dinosaur Daniel, Daniel the dinosaur he will be in our shop and to all those children who are lucky enough to get their very own Daniel. Cheryl the whale? Sure! You'll also get a thank you card from our founder Lucy.

£500 or more

0 of 5 claimed

£500 Reward - Friend of Good Things

Well, you're pretty wonderful aren't you? As a big shiny thank you we're making you a friend of Good Things. You're getting a thank you card from our founder, a personal invitation to our launch event and we're also going to send you a thank you gift on your birthday. That's what friends are for.

£1,000 or more

0 of 1 claimed

£1000 Reward - VIP + gift voucher

As far as we're concerned, you're Good Things royalty. If you let us we'll put a picture of you wearing a crown up on the wall. In addition, we'd like to offer you a personal invitation to our launch event, a thank you gift on your birthday, a thank you card from our founder Lucy, plus a £150 gift voucher to spend on anything you like in our online shop when it opens on 15th July. *Bows*

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