WHO WE ARE
Hi, my name’s Jonny and I founded Glazed, the North East’s very first and only plant-based owned and run donut shop. We pride ourselves on using high quality, sustainable and organic ingredients and we plan push our earth friendly business model further by securing our city centre shop, meaning more donuts to more people! Your donations will be a BIG help to provide us with fitting out the new unit, assemble new bespoke experiences and boost sales which equates to more hours for my 4 current members of staff and inevitably more job opportunities in the near future.
GLAZED IN GRAINGER
After securing unit 132 in the historic Grainger Market in Newcastle City Centre we’re looking for a helping hand from our loyal customers, those who will soon be city centre customers, friends and family to fulfil our dream of opening the first independent (plant-based) donut shop in the centre of town!
After years of building up the business by myself, with the manual help from family and friends, through working markets and providing wholesale to other brilliant local food businesses, and due to the demand of our lovely customers, I opened the first vegan donut shop in Newcastle, GLAZED. I opened our “base” shop/bakery in High Heaton funded by what very little money I had along with a start-up loan on 31st January 2020 unbeknownst that we would be closed 2 months later due to the Coronavirus pandemic. With very little indication of whether we’d actually be reopening again this put a strain on our funding from the very start...
Luckily we were able to reopen on a takeaway only basis but even with support, finances were tight due to adapting to various new set ups due to numerous lockdowns and restrictions over the months to come. Our base shop isn’t in the most accessible of locations so we relied heavily on our loyal customers going out of their way to support us.
BEING CENTRAL = MORE JOBS AND MORE DONUTS
Having a more central/accessible point of sales was always in our plans but it became more noticeably needed as we start to come through the other side of the pandemic hence the big jump into somewhere where we love to go, and know you’ll love to go too, Grainger Market!
It’s been a tough year for job security for most to say the least but the new space will mean more donuts needed to be produced which means more donuts to be sold which brings about more hours for our 4 current members of staff and inevitably further job opportunities for others at Glazed in the near future.
Our business model is that built upon sustainability and we will be looking to further that via bringing our freshly produced, handmade donuts to the centre of town along with other ethically sourced and produced sweet and savoury baked goods. Think totally vegan and mostly organic based coffee, donuts, pastries for breakfast, lunch and up to late afternoon, Monday - Saturday, every week!
WHERE WILL MY MONEY GO?
Since we’ve secured the lease on our own. your money will go towards all aspects of setting up the new unit and the unique experiences in it, including:
- Fit out: creating a new experience for our customers with bespoke design and installation, your money will go towards paying for everything from for shop fitting and materials to electricians and plumbers.
- Speciality Coffee Equipment: we’re furthering the depth of your experience with speciality coffee by providing you with an on demand grinding system to tailor to your coffee needs at home. Along with a new espresso machine and grinder, this means we will include a specific extra grinder for retail coffee so you can try new coffees with us in store and take home your new favourite coffee ground precisely for your at home coffee brewing set up.
- Rewards: we’ve created some rewards for those who’d like to donate. You can get anything from a free donut or drink to a bundle of donuts, drinks and exclusive merch. Make sure you check that out!
Take a further look at our planned fit out designed by Studio One Design. We hope you love it as much as we do and we look forward to seeing you there very soon!