Have you heard that every day we discard over 4 milllion apples?
Land, water and fertilizers are all being put to inefficient use. This drives me crazy, so I’m on a mission to fix it.
My name is Maciek and with my partner Karina we created Get Wonky drinks. Drinks made from misshapen produce that otherwise would be wasted.
When I learned about the size of the problem, I decided to ditch my law career and start the mission against the waste.
When I was a child, my nan treated me with apple pies, jams and juice made from produce that was picked up from our garden, irrespective of its size or shape.
At Get Wonky, we’re working to reduce food waste in the UK and Europe and we’re on track to save 600 tonnes of wonky produce by January 2019, we’ve saved 150t already.
We established a network of 17 growers that bear the brunt of strict market rules. We pay them 70% of market price for their produce that would otherwise be discarded.
We package our drinks in bottles made from recycled glass that cuts plastic waste by 70%.
Our Cold-press juices are vegan friendly and free from any additives or gluten. That’s a lot in one bottle, isn’t it?
Initially our team of two focused on the food service sector, now with the team of 8 we are aiming at the retail and convenience sectors. In 6 months, we have sold over 100k units. We deliver to independents, Universities and contract caterers. We deliver to companies like Microsoft, Visa and KPMG.
Our profits are used to save more fruit and support charities such as FareShare where we delivered over 7000 bottles last Christmas.
We can see the rapid growth of low sugar drinks, therefore we’re now pitching for 25k to introduce cans as we see a £3m opportunity for a sustainable and natural sparkling drink in the next 3 years.
Recently, we won the Great British Entrepreneur Award and just made it into the Final of Shell Young Entrepreneur of the year award. We are suported by the largest entrepreneurs accelerator in Europe powered by Natwest.
So, if you've got no interest in being innocent but you're very happy to be Wonky please help us to make it into the finals and give wonky fruit a chance.