Opening a Fierce Bar

by Dave Grant in Aberdeen, City of Aberdeen, Scotland

Opening a Fierce Bar
We did it
On 23rd December 2017 we successfully raised £121,093 with 1015 supporters in 8 days

Help us open Aberdeen's home town brewery bar, and join the Fierce Family.

by Dave Grant in Aberdeen, City of Aberdeen, Scotland

New stretch target

The stretch target of £100,000 would allow ore people to have the opportunity to be a part of the project, and the story - and that would be an amazing thing!

It would also enable us to fit the cellar out and get the outside seating area in place from day 1


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In May 2016 we started with a mission -  to create brews that were packed full of flavour. Following a whirlwind year and a half, our aim is now to bring our beer to a wider audience and open Aberdeen’s first home town brewery bar.  Fierce Beer is our brewery based in the City of Aberdeen in North East Scotland, but without the support of our customers, we wouldn't be here today. We think it's time to give back to those who have helped us reach our goals so far, and welcome you officially, to the Fierce Family. 

Since we first began brewing, things have gone crazy! Some of our favourite highlights include:

  • Being voted 'Best New Brewery - 2016' in Scotland by Ratebeer.
  • Winning 'Best New Brewery', 'Best Stout or Porter' and 'Beer Of The Year' at the Scottish Beer Awards 2017.
  • Being voted 'Best Brewdog collab beer.....ever'. 
  • Increasing capacity from 150,000 L/Year to 600,000 L/Year to keep up with demand.
  • Doubling revenues each year, with projected revenues over £1m next financial year.
  • Exporting to 12 countries globally, and as far afield as Australia and Hong Kong.
  • Working with our friends over at Devil’s Peak Brewing Company to ensure our beer is readily available in South Africa.

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Our next is to open up a bar in our home town of Aberdeen - that is where we need your help.

We have located a licensed site in Aberdeen City Centre, situated in Exchequer Row. This location is perfectly positioned nearby; BrewDog’s flagship bar, BrewDog Castlegate, The Craftsman Company, Six°North and CASC bar, so right in the centre of craft beer awesomeness.

The bar will have 20 taps which we're going to split between Fierce beers and guest lines. We'll be holding events to showcase the best in the UK craft beer scene, including meeting any collab brew partner who comes to brew with us. We'll also host regular tasting sessions and special events exclusively for 'Fierce Family' members who have invested in the project.

So why are we crowdfunding? Two reasons:

  • All of our free cash is being ploughed back into the company to allow us to grow and say yes to trade customers who we currently have to disappoint. We have recently invested in new brewing vessels which will double our capacity - this also means we are able to get more beer out to you folks who are asking for it.  We have also bought a canning line, which will be running early in 2018.  The cans will be awesome!
  • The support we've received since our inception has been heartwarming and has helped us to come this far. We want to be able to give something back and show you that we appreciate everyone who loves Fierce. Crowdfunding will allow us to give out some great rewards, as well as giving investors the ability to brag about being part of the Fierce Family!

Our plans for the bar

We've been working closely with local architects to lay the plans for how the bar will be set up. As we've not yet been able to start work, we've mocked up some images of how we'd like to see the space develop.

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The bar will have a mix of both high and low seating, and one large booth for tastings. We’ll also be adding outside seating on the peaceful, south-facing street.

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As well as filling our cellar with fantastic beer, we're committed to stocking a wide range of local craft spirits and creating a 'regular's corner'. We're also committed to providing excellent accessible facilities to ensure we're creating an inclusive space for the whole community, local and otherwise. 

Our target is to raise £60,000, to bring this dream to reality.  In return for investment, the rewards will be amazing, and include:

  • Receiving twice what you put in - double investment rewards in beer/merch in our bar or online shop.
  • Membership cards - so you prove you’re a part of the our story, and the Fierce Family!
  • Lifetime discounts - 10% off in the bar and online.
  • Merch.
  • Opportunities to brew with us, even being involved in the recipe formulation, with your own private release party in the bar!

Check out the rewards on the right-hand side of this page to see what your investment can yet you. Or if you're reading this before Christmas, think of the beer lover in your life, grab yourself some brownie points with a present that keeps on giving! 

Balances on the investor cards are valid for a year and will have to be used by 31/03/2019.

So come on - join us and stand Fierce.

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Rewards

This project offers rewards in return for your donation.

£50 or more

£100 in Beer Vouchers + 10% Discount.

Invest £50, and we’ll give you DOUBLE YOUR MONEY back in vouchers to spend at the bar or online shop. You’ll also receive membership to the Fierce Family, along with membership card and one-off 10% discount code to be redeemed in the bar, or online shop.

£100 or more

£200 in Beer Vouchers + 10% Discount.

Invest £100, and we’ll give you DOUBLE YOUR MONEY back in vouchers to spend at the bar or online shop. You’ll also receive membership to the Fierce Family, along with membership card and one-off 10% discount code to be redeemed in the bar, or online shop.

£150 or more

£300 in Beer Vouchers, 10% Discount + Merch.

Invest £50, and we’ll give you DOUBLE YOUR MONEY back in vouchers to spend at the bar or online shop. You’ll also receive membership to the Fierce Family, along with membership card and one-off 10% discount code to be redeemed in the bar, or online shop. We'll also send you a Fierce t-shirt and coffee mug!

£250 or more

£500 in Beer Vouchers, 10% Discount + Merch.

Invest £250, and we’ll give you DOUBLE YOUR MONEY back in vouchers to spend at the bar or online shop. You’ll also receive membership to the Fierce Family, along with membership card and one-off 10% discount code to be redeemed in the bar, or online shop. We'll also send you a Fierce hoodie and coffee mug!

£500 or more

£1,000 in Beer Vouchers, 10% Discount, Merch + VBM

Invest £500, and we’ll give you DOUBLE YOUR MONEY back in vouchers to spend at the bar or online shop. You’ll also receive membership to the Fierce Family, along with membership card and one-off 10% discount code to be redeemed in the bar, or online shop. We'll also send you a Fierce hoodie, a coffee mug and six bottles of our small-batch 'Very Big Moose' Imperial Chocolate Stout.

£1,000 or more

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Fierce Experience

Invest £1000 and get something extra-special… you and up to 10 of your loved-ones will receive an invite to come brew a beer with us - we'll also send you away with 20 cases between you. Then we'd like you to join our brewing team for an exclusive tasting at the bar, we'll also set you up with a £200 personal tab. You’ll also get a membership to the Fierce Family and your lifetime 10% discount, of course. Limited to 15 pledges.

£1,000 or more

£2000 in Beer Vouchers and 10% Lifetime Discount.

Invest £1000 and we’ll give you DOUBLE YOUR MONEY back in vouchers to spend at the bar or online shop. You’ll also receive membership to the Fierce Family, along with membership card and lifetime 10% discount code to be redeemed in the bar, or online shop.

£3,000 or more

4 of 4 claimed

Full On Fierce Experience

Invest £3,000 for a Full On Fierce Experience. You'll receive an invite to create a recipe, name the beer, design the label and brew with us. We'll release our beer at a private party at the Aberdeen bar with you and up to 50 of your guests. Don't worry about the tab - it'll be on us! You’ll also receive ten cases of our beer, membership to the Fierce Family, a lifetime 10% discount to be redeemed in the bar or online shop. Limited to 4 pledges


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