WHO WE ARE AND WHY WE ARE DOING THIS
We are Sarah Quigg (daughter) and Jayne Quigg (mum). Just before lockdown we decided to start our own fitness brand, where we aimed to fill people with confidence and empowerment through exercise. However due to the alarming rate of mental health and suicide across the UK over lockdown we knew we had to go one step further.
We grew up being mental health aware with Sarah’s Grandad, (Jayne’s dad) having suffered from manic depression as well as multiple health disorders.
The catalyst hit when one of Sarah’s best friends took their own life. That was the turning point, we decided we had to do something to prevent this devastation destroying more lives. From here, we decided to run as a Not for Profit business, supporting mental health charities across the UK.
WHY ARE CALLED FREQUENCY FITNESS?
We still wanted to sell high quality affordable active wear, however we wanted to stress the importance of physical health on mental wellbeing. We needed to be able to go out into the community and share with individuals and local groups. That was difficult during Covid-19. So we have decided to create an online community, where people could feel part of something. From this the idea, our Frequency Fitness Family was born.
Sarah came up with the name Frequency and our logo is a beta wave, the brain frequency that increases when you exercise, creating feel good endorphins. Through our Frequency Family we will encouraging each other to keep our body and minds healthy. We will offer support and advice though our social media platforms and website, demonstrating how to cook healthily on a budget. We have also teamed up with Laura from ‘Keep her fit’ to share online exercise videos, and Clarissa & Georgie Chats for their wellness and mindfulness blog.
HOW ARE WE GOING TO FUND IT?
Through ecommerce sales. We will build our brand through social media marketing. Covid permitting we hope to increase brand awareness by holding actual events with and on behalf of our 5 chosen charities. This will help to build the brand which will create more money for the charities, create more awareness of the charities and provide more support for our frequency fitness family.
From our sales All of our profits will be divided between our 5 charities. We will continue to look for partnerships where we can sell our products and create awareness of the charities and what they are doing to help their communities.
OUR 5 CHOSEN CHARITIES COVER THE WHOLE OF THE UK
S.P.O.R.T.S. -Suicide Prevention Offering Recovery Through Sports (NI)
YAMS- You Are My Sunshine (Scotland)
Sport in Mind (England)
Mind Cymru (Wales)
The Samaritans (Nationwide).
Our Mission is to create a fitness brand that sets the example for creating positive social change and cultivating personal wellbeing.
When do we hope to launch?
We hope to launch on 16th November however you can pre order many of the items from our items from our crowd funder site here.
What about our environmental impact?
Where possible we have sourced from within the UK. However, as our fabrics used for the yoga wear are from china, we have got the items made there too. The factory that makes our clothes, makes our fabric and makes the label for our clothes are all in the one industrial estate.
All of our packaging is recyclable, and made from recycled materials, even our lanyards are made from recycled water bottles.
Our range so far. Hope you like it. Providing we hit our target our full range should be available mid November. We will also be doing gift sets for Christmas.
Thank you for taking the time to read about what we are hoping to do. Take care.
Sarah and Jayne.