Freda is a monthly subscription box service providing one essential product that half the world's population use. But we are more than just a tampon company. We’re here to break down a hidden barrier to true gender equality – PERIODS. Periods keep over 63m girls out of school every month in the developing world and closer to home, unexpected periods are still awkward in the workplace – who thought of providing free soap and hand creams but no period care products? Who thought of razor blades as essential for refugees and not sanitary pads?
The rights of women and girls to have access to safe and clean period products is the unfinished business of the 21st century.
Periods mean something different to Freda. Our pads and tampons are eco-friendly and organic, delivered conveniently through your letterbox and synced to your cycle. What’s more, unlike big brands we have NO unpronounceable stuff in our products – ingredient transparency is our motto.
And of course we’re responsible – your purchase helps provide pads to women and girls in need. Freda aims to be to tampons what TOMS is to shoes.
Where is freda now?
This past year we have managed to develop our ecommerce site, agree supplier agreements with certified organic and eco-friendly European suppliers and develop a partnership with two on the ground charities. A Bloody Good Cause donates sanitary pads to homeless women in the UK, while with Kili Pads we have a 3-step plan: employment, empowerment, education. Local women make the reusable pads, freda buys the pads guaranteeing regular income, and donates them to girls to keep in school. For every year a girl goes to school her income goes up 12%.
We have an amazing product, service and a brand mission that we love to share. As a female-founded business, we want to reach out to women and girls who want a healthy effective alternative to their period care products whilst supporting fellow women.
Why do we need cash for periods?
Right now we have loyal customers, both individuals and forward-looking companies but the scale we’re operating at now allows us only a limited number of subscribers. We want to reach out to thousands if not millions. We’ll use some of the money on digital marketing to help with freda’s visibility in a market currently dominated by a few global big brands with huge advertising budgets. With increased sales, we’ll also be able to scale up with more efficient boxing as well as develop freda's own branded packaging. Manually stamping boxes is OK for a few hundred but not quite practical for thousands, let alone millions! Increased sales mean more contribution to our charities and hopefully more pads to our girls and women. Feminine care with extra dose of girl power !
We've put togethether a variety of freda rewards - from freda's cute day pouch to monthly box options full of freda's organic and eco-friendly periodcare range. We've got fabulous ready-for-summer white 100% organic cotton t-shirts with freda black print from ethical clothing company Rapanui. We've got packages for companies as well - how about letting freda stock up the Ladies for a couple of months? Afterall, you wouldn't expect to run out of toilet paper in the loos!
Don't worry about specifying what you want in your £25 rewards monthly box at the moment - we'll be in touch via email to confirm that you get exactly what you need.
If you like what we’re doing and you don’t need periodcare products, you can still support us via a donation. If you’re not able to contribute and would like to help, do get the word out. Blitz it on twitter (@fredaspeaks) and facebook (fredaspeaks), whatsapp it to your friends, email it to your colleagues and talk about it your family. And feel free to get in touch.