Our Crowdfunding Mission
'We wish to build a processing facility, here in the North East. Providing an all encompassing service to our suppliers & all year round supply of wild game meat products to our customers'
You are invited to help part fund this 'For the Love of Game' project however you are able by pledging your support through one of the many rewards we have available for you.
Silver Sheldon has been working within the 'Game industry' for 20 years and with the Hadrian's Game Larder (HGL) team for the past seven years as well as peddling street food 'For the Love of Game' (FTLG for one year).
Collectively we have endorsed eating Wild British Game wherever we have been able. We have worked at County Shows, Street Events, Private Dining, Corporate Days, worked with our Representative Organisations as a trade member cooking up simple game dishes, supported children's 'catch and cook' days, as well as thrown a few foodie parties of our own!!
There is a lot we do not know about wild game. What we do know, we are willing to share.
Having been in the game industry for 20 years as butcher, game farmer, baker, gun, small scale processor. We have noticed we can make a difference to both our customers and our suppliers by processing game ourselves. From fur / feather into either raw or baked goods.
We believe, wholeheartedly, in actively supporting a community of like minded groups and individuals with one simple aim:
'To make sure game comes into the food chain via the proper channels and to add value where we can'
Our new premises are considerably larger than our previous shared accommodation. Which means we have the space to manage significant throughput of local wild game species for the coming season.
For the last seven years Silver and Team have been working around the clock, to keep wild game meat in the picture. We have self funded. Every penny we have earned has been reinvested to bring us this far.
2020 is a 'Leap of Faith' in everything we have learned over the past twenty years within the Wild Game arena.
We are looking to secure £45,000 from the Crowd, YOU. In order to start the next phase of this small business.
We have asked YOU because we believe we are all accountable for what happens to the produce we grow & eat.
We will never be able to Personally Thank You ALL, but we will try.
As ethical meat eaters we hold onto some simple beliefs around eating food:
- Enjoy & Eat in company.
- Do not eat low fat foodstuffs which are highly processed with unpronounceable ingredients.
- Know where your food comes from:
- If it is imported: from where?
- What are the growing conditions of the food item?
- How would it have been harvested?
- Do we agree with any/all of this?
- What do we disagree with?
Wild Game MEAT - It is a complex issue. There is an Ethical Wild Game meat lifestyle growing rapidly amongst our population in Great Britain.
Today, 14% of the UK population is regularly eating wild game meat (Mintel 2019). With 2019 showing an increase in local sales up by 8.6% (Mintel 2019)
As healthy as a meat-free diet is, there can be negatives if it's not done right. It lacks some key vitamins, B12, D, B6, selenium, iodine and folic acid. This can lead to anemia, chronic tiredness, thyroid dysfunction and poor metabolism.
The health of people isn't our only concern, though. It can be hard to find a local supplier of game.
HGL and FTLG wish to continue to create a positive cycle with wild game by:
- adding value to wild game products
- encourage different styles of cooking at trade stands for our representative organisations
- encourage practical solutions to the problem of abundance of food sources, therefore, waste problems
- manage populations of wild game
- ensuring there is a good flow directly into the food-chain
Thankyou for getting this far in the crowdfunding read.
We really do appreciate all the kindness, equipment, work hours and overall support and goodwill from everyone for this project.
- Local processing facilities, capable of coping with the ebb and flow of the seasons
- Encouraging the great British public to consume more British game locally. Reducing carbon footprint, food-miles as well as upholding regulatory quality standards via SALSA/FSA buy building a registered/compliant 'Approved Game Handling Premises' here in the North East. Giving local businesses and consumers the confidence in the provenance of our game products. HGL/FTLG have proved there is demand for wild game.
We are not reinventing the wheel – simply solving a local/regional problem of waste: Be it 'the bag' or 'food waste' we are here with a clear solution for everyone who wishes to engage.
Even now in 2020 it is not straight forward to purchase wild game. Many of us know from working beating lines, game farming, helping in dairies, in supporting farming activities, that eating wild game meat has massive benefits to the local environment, personal health, the economy and local food supply chain.
The Countryside Alliance Awards (2019) Director, Sarah Lee, describes Hadrian’s Game Larder as
“an exceptional business which showcases wild game from Northumberland through their delicious products at farmers’ markets and food fairs across the North East.
“Silver Sheldon is a true champion of game, and her exacting standards means her field to fork ethos only uses the highest quality game and local produce, meaning her business grows year on year.”
'Taste of Game', who have pledged the very best dinner party one can imagine are a small marketing team with a very similar mission as HGL/FTLG. These guys go into schools, teach children how to prepare game, support the GCSE curriculum (bet you didn't know that!) as well as host 'Taste of Game' fundraising events across our green and pleasant land. We wouldn't be here without them. Seriously... The recipe leaflets are far better than anything we could put together.
Our Suppliers : are all in agreement with the Term’sand Condition’s of our assurance/relationship, giving them ‘Full circle’ to their story.
HGL T's & C's have been put together with the help on the members of the National Game Dealers Association (NGDA), a lesser well known organisation, have been full of advice on how to get this project up and running.
Their advice on being a Game Dealer/Processor is proving to be invaluable, they are massive advocates of using the Food Standards Agency Wild Game Guidelines. Indeed the NGDA actively lobby on behalf of Gamekeepers and food processors etc in the United Kingdom to make sure we all know what is expected of us. The team in Hampshire, are on the go, full time, to make sure Trained Hunters are fully briefed/qualified in all things fur/feather egg/bone this includes waste to make sure we have a food-chain.
HGL are currently working with 13 of the best shoots, estates, and food/drink manufacturers (in Northumberland) between them they provide us with everything from our premium wild game, free range eggs, flour and chutney products.
By supporting locally we are not only assured of the finest and freshest fully traceable ingredients, but also helping to cement Northumberland’s reputation as a producer of high quality and often innovative foods, as well as playing a vital part in boosting the area’s economy.
Here at HGL we believe in traceability, accountability, suitability, seasonality and a Full Circle Economy.
In short, we put our money and our food - where our mouth is.
Responding to the rising demand for processing game in the NE, HGL are securing funding through the usual channels but also with this crowdfunding pitch.
HGL believe there is significant growth to be made in the North East/West ethical, wild game market.
Once we have this project up and running we will be able to join the scale up team at RTC North for future growth plans. .
We expect to be approved by SALSA/FSA by the end of August 2021. Giving us plenty of time to deliver on our promises of rewards. Thank you.
Our Customers want to know how their ethical meat product has been sourced, what conditions it lives it’s life, was the dispatch of this nutritious, healthy, local product done in a humane way.
We also have no end of women/young shots New Entrants coming into the industry from different elements that make up our society.
Many, many man hours are spent making sure habitats are managed for the sake of the invertebrate, insect/ mammalian/ predator/prey species within the habitats essential to the survival of these wild game species.
It is fair to say that we look after our wild game species better than we look after our own families at times.
This is a rewards based crowdfunding project
We really cannot Thank You enough xx
We have created a list of pledges with rewards to tempt you!
Most of the rewards will be sent as a voucher which will be emailed/posted to you if our crowdfunding project meets or exceeds the target.
These vouchers will be redeemable either at For the Love of Game or Hadrian’s Game Larder specified for each reward.
If you wish, you can make a donation without a reward, just a big thank you from us!
If we raise our target of £45,000 in five weeks we can complete payment for the equipment we have a holding deposit on.
What the money will be spent on:
Walk in Chillers x 3. Walk in freezer x 1. Flooring. Drainage. Mincer. Mixer. Sausage. Filler. Burger machine. Blast Chiller. Bins. Dollies. Crates. Plucking Machine.
We have paid the deposit on the majority of the equipment but need a massive help getting over the line.
We may introduce stretch targets if our crowdfunding target is met so that we can purchase:
- Free standing pastry rolling machine
- 20L dough making machine
- a 5 deck Deck Oven
- Install an outside collection chiller for ‘out of hours’ service offered to our suppliers.
We'll keep you up to date with progress either on this project page, on our Facebook, Twitter and Instagram pages or by email.
We would love it you shared a link to our Cowdfunder Project Page with your friends and family.
We hope you like what you read and look forward to seeing you at ‘For the Love of Game’ or ‘Hadrian’s Game Larder’ very soon!
A big thank you from Silver and the Team XX
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