FoodIcon: Beautiful Wholefood Vegan Meals, Delivered.
We’re on a mission to change the way the world experiences vegan food.
Our Co-founder, CEO Elena, is a lifelong vegan and loves her food. As a mum of two and business owner, she was having a hard time cooking healthy food three times a day for her family.
Relying on conventional food delivery services wasn’t working out. Every menu she read had limited vegan options or ones based around fake animal products containing additives and other nasties she wasn’t willing to give to her children.
After sharing her frustration with others, she found she wasn’t alone. Her friends also longed for an easier way to feed their families healthy, yummy food during busy weeks.
Then Elena met Jade — a vegan chef who was creating delicious and stunning dishes from wholefood vegan ingredients. She was hooked on her unique food, which seemed to be adored by everyone around her. The pair decided to join forces and have since built a team of more passionate vegan experts, who believe that helping more people eat this way will change the world for the better. Their passion for celebrating the natural vibrancy of whole plant foods, combined with their knowledge of what it takes to lead a healthy, happy life, is at the forefront of everything we do at FoodIcon.
We’re taking vegan home-delivered food to the next level. No more difficult and unsatisfactory orders for our customers — they can discover the freedom of an entire menu created just for them.
With society becoming more and more health and environmentally-conscious, the demand for vegan food is growing. We’re excited to be at the forefront of this global shift and have big plans to continue our growth, to best serve the UK’s fast-growing vegan population. And we’d love you to get involved!
Our food is not just for vegans. It’s flavourful and tantalizing enough to be enjoyed by everyone, even those fussy carnivores in your life. Inspired by a range of cuisines and designed to nourish you from the inside out. We create dishes which embrace the wondrous natural colours, textures, tastes of plants for a healthy twist on home-delivered food.
Chef-prepared, nutritionally-balanced, sustainably sourced, and delivered fresh. No additives, no allergens, no freezing. And no fake animal products means no unhealthy, hard-to-pronounce ingredients.
How it works
Choose from our menu: With choices such as Green Buckwheat and Butternut Squash Pancakes and our delectable, healthy Chocolate Meringue Cake, you can turn your midweek post-work dinner into a special occasion.
Select a delivery date and time: Flexible delivery slots and a service that’s as good as the food — from our beautifully designed boxes to our friendly delivery team.
How you can help
We’re asking the Crowdfunder community to join us on our quest to help more people eat well without the hassle. With your help, we aim to grow our online presence, increase deliveries, and expand our team.
We also intend to donate a portion of all our profits to our local animal shelters and charities.
If you’d like to get involved, please click the blue button to support us.
You can take a look at some photos of our food and what we've been up to recently on our social media channels: