#FlightFree2020: inspiring climate-friendly travel

by Flight Free UK in United Kingdom

We did it
On 4th May 2020 we successfully raised £11,098 with 191 supporters in 37 days

Could you be part of the growing movement towards climate-friendly travel? Back our inspirational #flightfree2020 campaign.

by Flight Free UK in United Kingdom

This is your chance to make a positive change in the world!

Awareness of climate action is higher than ever, and Flight Free UK is at the forefront of this movement. Our campaign, which asks people to take a year off flying, is based on the Swedish 'Flygfritt' campaign that last year contributed to a 9% drop in domestic air travel in that country.

What are we trying to do?

Our aim is to inform people of the climate impact of aviation and inspire them to make sustainable travel choices. So far, we’ve had an excellent reception, reaching a large audience and receiving support from all sorts of people from climate scientists to travel writers. 

Over 6000 people have made the pledge to stay grounded this year, from frequent flyers to long-term non-flyers, and everyone in between. 

Our campaign has created a community of people who are together saying, “I won’t fly for the sake of the environment.” All of the people on our pledge have been inspired to take action on the climate and reduce their carbon footprint.

We know that change must come from government and industry to make climate-friendly travel the obvious choice, with cheaper trains, more routes and better booking systems key in making that shift. But we also know that we can influence that change with our action as consumers, which is the ultimate aim of Flight Free UK.

We are so pleased to have made such a big splash in the short time since launching just over a year ago. There have been multiple print articles, many radio interviews, and even some TV appearances. We have a professional website and over 8,000 followers on our social channels. We have done all of this with no budget. Imagine the impact if we were funded!

Where will your money go?

  • £500 will fund campaign materials such as flyers, banners and stickers
  • £350 will fund one of our popular public events
  • £840 will cover our online admin costs for the year
  • £500 will fund a set of graphics to reach a wider audience
  • £2500 will fund a campaign video to use on our social channels and website

All of this will help us take our campaigning to the next level.

But it means nothing without manpower!

  • £800 will cover volunteer expenses
  • £1200 will enable us to pay for a web support technician
  • £20000+ will allow us to employ a small team to really start to move the Flight Free vision forward

The team:

Flight Free UK is led by Anna Hughes, a behaviour change expert and sustainable travel campaigner. We have a small but perfectly formed team of volunteers taking on tasks such as social media, admin, press, sound/visual media, and outreach. 

Why Flight Free?

Aviation is the fastest growing contributor to greenhouse gas emissions at a time when we desperately need to reduce them.

Although aviation currently makes up less than 5% of global emissions, this is because most people have never been on an aeroplane; the same people who will be hit first and hardest by climate breakdown.

For those who can afford it, flying can make up the single largest part of their carbon footprints. A return long-haul flight is roughly equivalent to driving for a year or eating a meat-heavy diet. Even if you take other measures to be environmentally friendly, one flight can wipe out those savings. Living sustainably whilst continuing to fly is impossible.

Got an idea like this?

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