As with any good idea I guess it starts with personal experience and mine is no different. I recently lost our beautiful Newfoundland dog who had been with us for 11 years. We have a lab cross rescue dog and he really misses his companion.
I started browsing sites looking for a potential match but I currently have at least 10 tabs set up and joined several face book pages and have alerts set up, as well as using the kennel club site to find breeders. I would love to create a one stop shop for sale and adoption so people can see all of the pets available in their area across many sites and platforms.
I lack experience in the web developer area and would use the money raised to find a web developer who can create the crawlers etc to bring the information together for me so I would use the money to fund the development of the website. A site like this could increase the chances of rescue dogs finding their forever homes and connect people to their life long best friend.