Fawn & Esther - sustainable lingerie

by Fawn & Esther in Chesterfield, England, United Kingdom

Fawn & Esther - sustainable lingerie
We did it
On 18th December 2019 we successfully raised £1,200 with 41 supporters in 47 days

I want to make great fitting, planet-friendly, ethical lingerie to help people feel great in their own bodies.

by Fawn & Esther in Chesterfield, England, United Kingdom

New stretch target

The extra funds from reaching a larger goal will allow me to place a large wholesale fabric order to help me start my business quicker and build up stock.

I created Fawn & Esther out of frustration about not being able to find affordable lingerie in a wide size range that doesn’t have a harmful, unethical production line. 

I love the planet. The textile industry is the second largest polluter in the world and produces 20% of the world's waste water. Cotton farming is responsible for almost a quarter of insecticide use despite only using 3% of the world's arable land. I think it's time to reconsider how we produce and buy clothing.

I source fabrics that are currently considered to be amongst the most sustainable fibres in the world. My suppliers in Ontario, Canada and Wales, UK love the Earth as much as I do and only produce and sell organic, recycled, and sustainable fabrics produced ethically in responsible working conditions.

As well as offering a wide size range of ready-to-wear, pre-made undies, for those who have more specific size needs I will be offering a made-to-measure service at prices far more affordable than the industry standard.

I will also be offering a made-to-measure service at no extra charge for breast cancer survivors, including bras that meet Breast Cancer Now's guidelines for the ideal post-surgery bra, and bras suitable for women wearing a prosthesis.

I am working with a small team of models from sizes 6 to 20 to help me launch my first campaign and collection. As someone who has struggled with self esteem and body image all my life, body positivity and self-love are at the heart of my business ethos.

I can’t wait for you to join me on this journey by helping me fund my dream career, and make sustainable fashion accessible for everyone.


This project offers rewards in return for your donation.

£10 or more

£10 Reward

Thank you! As a token of my appreciation, you’ll get a £15 off code to use on the Fawn & Esther store when we launch.

£20 or more

£20 Reward

Thank you so much! Once we launch I will send you a sweet lil £25 off code for the Fawn & Esther store ♡

£35 or more

£35 Reward

You’re amazing, thanks so much for your support! I’ll send you a £40 off code to use on our website when we launch. Free lingerie is the least I can do!

£50 or more

£50 Reward

I can’t express how grateful I am from your generosity. As a little thank you, you’ll get a £60 off code to use on our website when we launch.

£100 or more

1 of 5 claimed

£100 Reward

Thank you for being so generous - you are helping me achieve my dream. As a thank you, I will design and produce your dream lingerie set and hand-make a set to your measurements for you for free. (optional - only if you want me to!) You’ll also get a £80 off code to use on our website when we launch.

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