I'm Amber and I am here to raise funds for my new business idea.
Established By Her A Digital Marketing Agency With A Social Cause
I want to start a female founded digital marketing agency with a purpose; to employ long term unemployed single mums. Starting with retraining, and continual investment into my team of mums. We will be a purpose driven brand supporting the social issues of poverty, work life balance, mental health, giving children the best start, women supporting women, and bridging the gender pay gap.
Our target customers will be female founded businesses and we will help them thrive. Statistics show that female founded business are more likely to fail, but this doesn’t need to be the case. I have 4 years experience in business coaching creative female entrepreneurs, and this will be my target market for the marketing agency. The main issue female creative businesses struggle with is marketing themselves. Marketing is where people get stuck. So I know there is a real need for this and I know it will help lots of female entrepreneur succeed. I know that creating affordable marketing services for female founded businesses will make a huge difference.
I am very passionate about female empowerment & equality. My vision is to help female founded businesses succeed. I will help businesses become established, well know, trusted and successful by offering digital marketing services such as social media management, marketing strategy, graphics, web design, copy writing, PR, photography, videography, and business coaching.
We have 2 target markets: our team - long term unemployed single mums, and our clients - female founded businesses / female entrepreneurs.
We are offering part time flexible working hours for mums which will allow them to have a career that is flexible around their families, allow them to work from home, and pays well. It will help them create a healthy work life balance, which will lower unemployment rates, reduce the % of women with mental health issues, creating a sense of purpose, and build stronger families.
By focusing on our target market of female business owners, we will help female founded businesses tell their story and get their messages to their ideal clients, which will help their businesses succeed and thrive, which decreases the churn rate of of female founded business, and help grow the UK economy.
- There are over 100,000 single unemployed mums in the UK who cannot go back to work because jobs that fit around school hours/ child care are hard to find.
- Statistics show that the children of mothers who return to work full time in the years before they start school have slower emotional development and score lower in reading and maths tests
- 70% of women explained that having children affected their career or employment opportunities
The clients we work with
- Female start ups have a higher churn rate than their male counterparts (age 25-34)
- 55% of women are fearful of starting a business (based on perceived ability not actual skill sets)
- Up to £250 billion of new value could be added to the UK economy if women started and scaled new businesses at the same rate as UK men.
- Only 1 % of venture funding goes to businesses founded by females or all female teams inhibiting scale up
I would LOVE you to invest in Established By Her - a marketing agency with a social cause.
and here are the reason why?
8 years ago I was a single mum, working full time in corporate job, I had a terrible work life balance. I quit my job and started my wedding photography business and it grew year on year, it is a huge success and I have a great work life balance. But not all single mums are this lucky, they don’t all have the right skill set, experience or opportunity to start their own business or get a job that fits around their family.
Here are some shocking statistics - take note!
There are over 100k unemployed mums in the UK, flexible jobs are hard to find.
Mums in the UK are twice as likely to live in poverty.
Female startups have a higher churn rate than their male counterparts.
My Solution is An All Female Marketing Agency creating jobs for long term unemployed mums, paying a good salary for part time positions with flexible hours.
By creating jobs that are flexible around school hours and young families, this allows the women to have a work life balance and be present with their families when it matters.
Up-skilling & re-training unemployed women and giving them a new career and a purpose, boosts physical and mental health.
Who will be our ideal customers and how will we help them?
Talented Female entrepreneurs who feel like giving up, they are stressed, they have tried everything but their business just isn’t working, it’s not their talent, they have a great product or service, it’s their marketing strategy, and we can help them succeed and thrive.
How do I know this will work?
Market Size & Opportunity
77% consumers buy from meaningful businesses
71% of small-to-mid sized businesses use social media to market themselves
There were 6 million SMEs in the UK in 2020
- I have 8 years business experience in a photography agency & 5 years experience in coaching & mentoring working with 100's of female entrepreneurs.
- 10+ years experience in marketing & PR
How can you help?
There are over 10k unemployed single mums in the UK and the £30k funding will help fund the employment of our first unemployed team members and set up costs for Established By Her to ensure that we hit the ground running with the business, and start making a return of investment within the first 12 months, so we can employ even more women.
I want to make a difference in the lives of unemployed mums, female entrepreneurs and families across the UK. You can not only help make my dream come true but help the dreams of many other women & their families across the UK dreams come true too!