Empower Paw Cats Chicken Gravy Powder

by Empower Paw in London, Greater London, United Kingdom


£10,000 target 21 days left
0% 0 supporters
This project will only be funded if at least £10,000 is pledged by 15th November 2021 at 11:11pm

We are developing gravy for our beloved pets which encourages them to eat up their foods, increase water intake and reduce food wastage

by Empower Paw in London, Greater London, United Kingdom

We want to empower our beloved pets. Smell is important to our beloved pets. Our beloved pets are not just stimulated by taste, but strongly by smell. 

Cats and dogs have fewer taste buds compared to hoomans. Cats and dogs have more nasal sensory receptors compared to hoomans. 

We have developed our first product, Chicken Gravy Powder for Cats which is not only tasty, but smells great, stimulating cats' noses. The gravy is a healthy alternative to many of the complementary foods out there in the marketplace. Simply add more warm water to encourage cats to increase their water intake. 

The gravy was inspired by our cats not touching their leftovers because the smell has been lost and we wanted to activate an appealing smell to make them eat up their leftovers. 

We have chosen the most sustainable ingredients i.e. chicken liver which is not widely eaten and so often goes to waste. This is our story – we are inspired by sustainability. 

All of our packaging is recyclable. 

A donation will be made to the Cats Protection charity for every sale.


This project offers rewards in return for your donation.

£15 or more

Cats Chicken Gravy Powder for every pledge

Cats chicken gravy powder sent directly to you for every pledge or we can send this to a cat in need.

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