EMBRACE The Dark Development - Covid Response

by Hugh Mc in Magherafelt, Northern Ireland, United Kingdom

We did it
On 22nd November 2020 we successfully raised £540 with 12 supporters in 28 days

This project is to aid in the development and launch of EMBRACE The Dark for 2021 when travel restrictions subside

by Hugh Mc in Magherafelt, Northern Ireland, United Kingdom

I am Hugh and I have been working in tourism in Ireland for over 10 years, I like to do things different and with the launch of EMBRACE I am creating a series of tours that will immerse you in the ancient stories of Ireland.

The main experience will be based on Dracula or should I say Abhartach, the Irish chieftain whom Bram Stroker used for his book, this will involve learning Irish, whittling daggers from yew tree branches and making your way to the ancient tomb of the mighty Abhartach.

Project funding aims:

  • Develop augmentation for use on mobile phones while taking part in the tour
  • Develop geo-location markers for unguided tours.
  • Develop scripts, props and costumes.
  • Aid in getting access to more restricted sites.

I have already launch the series EMBRACE A Giant which builds on the real DNA of real giants, a DNA that still lives in Mid Ulster today.

This tour will be added to the 10 year marketing brand of the Northern Ireland Tourist board www.embraceagiantspirit.com

EMBRACE The Dark is for the Dark Tourist or people who want to explore the legend and mythology of Ireland. Irish stories have traveled the world though under different names. 

As I can't run tours due to Covid-19 restrictions for The Dark tours I am going to let The Giant tours float the day to day costs of the businesses and use this funding to develop dark tourism experiences here in Northern Ireland, with the aim to eventually have a virtual reality to really enhance the experience. 

These experiences will be set in Mid Ulster in Northern Ireland, mostly on the Sperrin Mountain range where most of the oldest tombs of Ireland are, with our dark past in Northern Ireland this history was almost lost to the ages and by starting these new tours I will also be helping to protect the tombs from demolition. 

 Through out the duration of the campaign I will be live across my social media channels telling different stories in a Myth & Legends storytelling session, all of which can be found on www.embrace.tours/darktourismireland at the end of this there will be a movie made with all the stories and exclusive bonus scenes for those who donate. 

My social media channels where the videos will be shown:


This project offers rewards in return for your donation.

£50 or more

£50 Donation

Receive a downloadable link to the movie for all the stories including bonus material

£10 or more

£10 dontation

Thank you for your help and tuning into the story telling sessions

£20 or more

£20 Reward

Receive a download link for the movie with all the stories with my thanks

£100 or more

£100 Investment

Receive the downloadable movie link and a gift card for a free Discover Beaghmore tour for 1 person, includes mountain top picnic and your first drink in the pub after is on me. (www.embrace.tours/beaghmore-stone-circles)

£200 or more

£200 Investment

Receive the downloadable movie link with bonus scenes and a gift card for a free Discover Beaghmore tour (https://www.embrace.tours/beaghmore-stone-circles) for 2 people, includes mountain top picnic and your first drink in the pub after is on me.

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