A little of my Story...
My name is Johanne, I am the creator of Dumforter. I was a single Mum for many years, which sadly cost me a lot of time and money away from my Children, as the sole bread-winner for the family, with very little financial support.
This business idea was gifted to me by my incredible Son and Daughter, which is what inspired me to find the courage to leave the Corporate World 2 years ago, at the age of 45, and finally, do something I have wanted to do for a very long time - have my own business, a business created for my family with my family. A business that would excite the minds of babies and toddlers everywhere and challenge, what we currently know, as the world of Dummies and Comforters.
The Product:
Dumforter, is truly unique. It will be the very first 3-in-1 Soother Teether Comforter, offering all-round comfort to babies. It is Practical, Fun and Innovative, Individual and Identifiable, Exciting and Fresh.
The product has completed its Research and Development stage, and finally, after more than 2 years, passed the European Testing Standards, enabling us to move forward to manufacture and sell to many Countries around the World, with the first range 'in the wild' (5 wild animals) arriving in December 2019.
My big dream is to create a global brand, a brand that was made by a Mum for Mum's and for what is truly my biggest love in the World - 'Babies'. My dream starts with Dumforter, introducing a broad variety of ranges, but actually goes way beyond that, as I want this to become a legacy business and brand that evolves and grow with each of the little ones that discover it.
I dream too, to recover the time lost with my beautiful Children, by volunteering, with them, and each of the animals we've created. We'll get time together, but also be able to do good with the animals and the environments they come from. I am a great believer in educating Children through experiences.
How you can help...
What's needed now, more than anything, is awareness, taking the business to the market, letting people know about it. We have a beautiful product and a gorgeous genuine story, but a business is only going to be as good as the number of people that get to know about it. So the monies raised will contribute majorly to a well-needed, well deserved, impactful launch strategy.
I'm so happy to say that Natwest are considering supporting this project too, via their 'Back Her Business' scheme, and are potentially looking to match any funds raised. The Back her Business scheme has been created to help Female Entrepreneurs, like me, get their business successfully off the ground, so any support you can give, whether through Donation, Reward or simply by helping us spread the word, will really make all the difference.
Oh my goodness, to imagine having all 12,000 units in the mouths of beautiful babies this Christmas time, really would be a dream come true.
I am so grateful to you for taking the time to read my story, I would love to have you become part of our journey, and as a token of my GRATITUDE, I have created some Rewards, not only related to Dumforter, but also specifically for 'Mummies', in hope to try to help them gain clarity and perspective around what it is they truly want to have, be and do. It was Clarity that helped me find the courage to move forward, and I would like to gift that same clarity to them.
Thank you, from the bottom of my heart, for taking the time to ready my story, and I truly do hope that you will join us and the Dumforter family, on this exciting journey.
With love, Johanne x