DSUnderwear is an online designer men's underwear store owned and operated by Kieran Weeder who offer a large selection of branded underwear for men. Established in 2015 our aim is to be the go to store for the modern day man when selecting underwear. Based in the UK, DSUnderwear ships worldwide and has been trading since May 2015.
DSUnderwear was a finalist in the 2017 Midlands Zone Readers Choice Awards and Kieran became the Icon Awards Business Person Of The Year 2017 runner up. In 2020 Kieran has been nominated at the National Diversity Awards for Entrepreneur of Excellence.
Unfortunately DSUnderwear is not entitled to any government based help throughout this unknown period as our business bank account is not part of the Coronavirus Business Interruption Loan Prevention Scheme and as such can't claim. We do however still have staff to pay and our commercial property landlord is not willing to offer any rent breaks and expects the rent in full or large late payment fees will be issued. We are unable to get to the premises due to the lockdown.
DSUnderwear is desperately in need of new stock and whilst we have suppliers lined up that we can work with, without the access to funds, buying that stock in is proving difficult. That is what this funding will go towards. We have great connections throughout the world in order to access all of the latest designs and if we are able to hit our target, this will allow us to get new stock for the website which will, in turn, bring in the much needed revenue to ensure that all of our staff are secure throughout this and the business will be safe.
We pride ourselves on being the underwear retailer for the modern day man and, when we do our own shoots - show a range of models, not just your typical muscled guy. It's important to me to reflect the very real demographics of the population and this has helped to really build a strong brand awareness with a social media following of over 25,000 people.
As the Managing Director of this company, it's been my priority to ensure that all staff are fully looked after and paid 100% of their income, without a security blanket for myself it has certainly been a challenging and stressful time which is why I've turned to Crowdfunder as otherwise, I am at a complete loss as to how I can continue to keep the business afloat and my staff paid.
Thank you for taking the time to read this, if you have any questions please do not hesitate to ask.