I am 25 years old and a lover of all things beauty, whether it be skincare, haircare, cosmetics and even things for well-being and lifestyle.
At present, I am the only person in my team. However, I can confidently say that I carry the enthusiasm, passion, determination and drive of 100 people.
My idea is to create a beauty box subscription service that is inclusive to women of all complexions. This subscription box would also be used a platform to promote small and emerging brands and businesses owned by people of colour. My vision for this business is that it will grow and be as big as the leading beauty subscription boxes and eventually be available world wide.
The reason why I want to create this beauty subscription service is becuase, as a women of colour I have first handedly experienced purchasing beauty subscription boxes and being underwhelmed upon opening them, as I have not been able to use many of the products inside. I was not able to use the products as they were not always suitable for people with deeper skin tones such as some of the complexion products amd hair care items. I often got asked the question, why do you buy the box if you are not always able to use the products? The honest answer to that question is that I wanted to know about new brand releases, try new products and have the experience of being able to recieve a beauty box in the post each month. Not forgetting that I felt that just because I have a deeper skin tone, should not mean that I should be excluded from being able to purchase and enjoy such services.
My aim for this beauty subscription is that it is inclusive of all skin tones every month. Not just putting products suitable for deeper complexions in a box once in a while.
The money raised will be used to purchase packaging, advertising and be able to purchase products from small and emerging brands at a reasonable price, so that their brands and businesses too can flourish and survive.