Didi's Boutique - Expansion

Didi's Boutique - Expansion

Help Marie to make the Boutique more noticeable, overhaul the 'no frills' website and spread the Didi's love over the UK!

We did it!

On 27th Mar 2016 we successfully raised £740 with 21 supporters in 28 days

I bought the Didi's Boutique business almost a year ago and I have in recent months (following a Crowdfunder campaign back in August) been able to rebrand the business from a 'modern' fashion store to a 1950s themed boutique containing vintage repro clothing for ladies, gents and children. Although I did not reach target the first time round, I did receive enough pledges to cover the cost of making decorative changes to the store and also stock the fabulous childrens range. I have since introduced monthly fashion shows to Didi's aswell, inviting customers to take part whilst having mini makeovers by beauty experts and receiving complimentary photos of the event, taken by a professional photographer.

I am now looking to make the shop more noticeable in my local area, sort out the (hand-made, Blue Peter-esque) website and expand the Didi's experience even further by 'branching out' - I have managed to secure a spot in the World famous Afflecks Palace in Manchester, on a 'pop up' basis, commencing in April (with the view to permanent residency at some point)

Lastly, I am now the sole UK stockist of the US brand Rockabetty Bags and I will be working with Rockabetty to promote and grow their brand in the UK.

This is a very exciting time for me but unfortunately, I am yet again in a position where I am unable to secure business funding or a grant to help me afford to go forward (due to factors including the business being over 2 years old, not taking a certain amount of ££s per month and strangely enough, my old age of 36!!) Therefore I am turning to customers and friends once more, as the people who pledge will receive 'treats' in return for their kindness and support.


The full breakdown of what is ideally needed:

New signage to front of store/A Boards: £500

New Website: £1500

Digital Signage (for entrance): £200

Additional Stock for Pop-Up Shows/Residency: £2500

Marketing tools for pop ups: £300

Additional Stock for the Boutique (Shoes, Rockabetty Bags) £1000


What you will receive for pledging:

Not only will you receive a big hug when I see you, but you will also receive a gift when pledging. Gifts vary from lifetime discounts to headscarves, to rockabilly jewellery and of course, to dresses! I now stock brands such as Collectif, Rockabetty Bags, Voodoo Vixen and (coming soon) Swedish-based Miss Candyfloss clothing.

What happens if I do not reach my Goal?

I have opted for the Flexible Funding option, therefore if I do not reach my goal, I will still receive the monies pledged and you will still receive your reward.


And Lastly...

Thank you so much for taking the time to read about my campaign. Also may I send a massive thank you to all of my friends and customers who have supported me in the last 10 months. It really is appreciated and I hope I can make you all proud going forward. I love helping ladies (and little ladies) look and feel fabulous within their own skin.


Marie xx


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