Decorrum is simple, we want to be change the way UK rum is enjoyed by offering a more premium version of any spiced rum on the market. We have moved away from the cheap alternatives and complex designs to offer a simple sophisticated drink that can be enjoyed at any occasion.
We have created a Rum with the sweetest molasses from around the world and mixed it with a blend of rich ingredients to offer a super-premium spiced rum that tastes like no other on the market. We aren’t trying to change the wheel, we just want to use it differently. After all, Simplicity is the best form of Sophistication.
We plan to penetrate the market with the UK’s first Premium Spiced Rum concoction and diversify the brand offering new and exciting premium flavours. We plan to develop a new exciting consumer experiences to fuel the eagerly anticipated the ‘rum boom,’ with class and sophistication. We want to bring a sense of decorum to the drinks industry!
I have worked in the drinks industry for over 5 years enjoying various roles for the on-trade and off-trade. I believe there is a gap in the market for more premium spiced rums that offer more exciting flavours than the cheap 'pirate themed' variants we see today. Following the Gin boom of the last 5 years, rum is set to be the next most popular drink and we want to be riding that wave. We are are fun, yet determined company looking to really change opinions and turn heads in this saturated market.
Email me for more details and to see the 40 page business plan plus financials