Crowd Colour - Personalised Makeup That Gives Back

Crowd Colour - Personalised Makeup That Gives Back

Our mission is to take the beauty products that women use every day and turn them into a sustainable funding source for schools & charities.

Unfortunately, this project was not successful

Crowd Colour is a team of passionate makeup junkies, event organisers and web developers with over 15 years experience in the beauty and makeup industry. Our mission is to take the beauty products that women use every day and turn them into a Sustainable funding source for schools and local communities.

We have turned to Crowdfunder to help raise the essential funds we need to expand our product range and promote our "Beautiful Way to Give" cashback scheme. We are launching a new range of personalised eyeshadow palettes (details below) and we want to increase our marketing and PR activity to connect with new Customers, PTAs and Local Fundraisers.

How it Works

The Beautiful Way to Give is a cashback scheme that allows you to support schools and charities in your local area, just by shopping your essential everyday makeup. We provide the highest quality, cruelty-free products at affordable prices and every time you shop we give back, up to 10% of the retail price*(Excludes VAT & Shipping) to your chosen school or charity.

With so much money being spent annually on personal care products in the UK (£10 billion annually) and the proposed £3 Billion funding cuts for UK schools, we came up with an idea to offer consumers an alternative more socially conscious way to shop for beauty products.

We cut out the "middlemen and women" like retailers and distributors, to bring you products direct from manufacturers. We then share the savings back with you and the schools or charities you support.

In addition to our online platform, we also plan to test launch "Shop in a Box" packages for fundraisers who are looking to organise events, pamper evenings or ladies nights at their school, community centre or home. These packages will offer fundraisers fast selling and high-quality products with up to 50% profit margin and an opportunity to earn increased commissions for promoting online sales. 

To learn more about the "Beautiful Way to Give" or to Register your PTA or Charity please visit our website.

Our Products

We offer a full range of high-quality, affordable, colour cosmetics and accessories for everyday use. We are the world's first personalised makeup brand, following the successful funding of our personalised makeup palettes on Kickstarter in 2016. Please visit our website to shop our full product range.

Our current range of products is available to buy now via our website. Our future Personalised Eyeshadows Quads are exclusively available right here on


Eyeshadow that screams YOU!

Crowd Colour is all about embracing individuality and gives you the opportunity to create a totally bespoke makeup collection that screams you. It also stops certain members of your household (you know who we mean) "borrowing" your makeup for extend periods of time. Create the perfect gift, design your dream brand or splash some motivational quotes. Crowd Colour is a celebration of you and the communities you love.

Please support our Crowdfunder by choosing one of the reward packages outlined below.

4 Colour palettes to choose

Print any image, design or text.


Design Online

On successful funding of the project, backers will be invited to our website to design their Eyeshadows. Backers can choose to upload their own images or browse and edit our library of patterns and clip art.

We estimate delivery of rewards to be no later than first two weeks of September 2017, so invitations will be sent out in August.

Cruelty-Free Formula.

Our products are 100% Cruelty-Free and we never test on animals.

Rich Pigment

Our Quad Eyeshadow formulas are ultra-silky and lustrous. They look like a powder, but feel like a cream, allowing for a smooth and flawless application. Use dry for a shimmery and pigmented wash of colour, or wet for a more intense look.

Ingredients: Dimethicone, Ethylhexyl Palmitate, Magnesium Stearate, Methyl Methacrylate Crosspolymer, Polyethylene, Nylon-12, Polyisobutene, Bismuth Oxychloride, Methylparaben, Propylparaben May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Red 40 Lake (CI 16035), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Ultramarines (CI 77007), Chromium Hydroxide Green (CI 77289), Blue 1 Lake (CI 42090)

 Limitless Design Possibilities

Create the perfect gift, design your dream brand or splash some motivational quotes. Crowd Colour is a celebration of you and the communities you love.

Please show your support for Crowd Colour & The Beautiful Way to Give scheme by picking up a great value personalised eyeshadow rewards today.

Event Organisers

The truly limitless print possibilities, mean our personalised products are perfect for all kinds of events, special occasions, weddings and parties. We can offer bulk discounts for event organisers  (prices are still to be confirmed). If in the meantime you would like to discuss your bespoke requirements please contact us or visit our Etsy shop.

Crowd Colour for Business.

Crowd Colour Personalised Products are perfect for all kinds of businesses, from Salons to Legal Firms.  Whether it's boosting sales, generating profit or just going that extra mile for your client, Crowd Colour has got you covered.

We can offer a number of tailored solutions to suit your business requirements and the best part is, you can support local schools and charities with every purchase on Crowd Colour.

We can offer:

  • Your own branded products for resale. (perfect for beauty professionals)
  • Branded Corporate Gifts
  • Branded Promotional Items
  • Personalised PR Mailers & Gifts
  • And More

Excellent Digital Quality Print.

If you would like to discuss your business requirements please get in touch.

Crowd Colour for Fundraisers.

Supporting Fundraisers and Local Communities is at the core of our business. We are proud to have recently relaunched our website with an amazing cashback scheme called "The Beautiful Way to Give" (#TBWTG).We are committed to a new mission to take the beauty products that women use every day and turn them into a sustainable funding source for schools & charities. We do however need your help! To signup new schools and charities in your local area. If you would like to nominate a School or Charity please click here.

If you would like to register a School or Charity please click here.

Finally, if you are interested in our "Shop in a Box" pilot scheme, to raise money at your next event, drop us an email via the contact page.

Use of the Funds

The money raised from the Crowdfunder will not be used as part of our cashback to schools scheme. The funds raised from this project will contribute to the purchase of the eyeshadow palettes from our suppliers and they will be used in our marketing, advertising and PR budget for promoting Crowd Colour to new Customers, PTAs and Charities.

If we are lucky enough to get over funded we have stretch goal plans to broaden the product range further and increase our marketing efforts for signing up new schools and charities.

Risks & Challenges

As with all projects, problems can occur. We will keep supporters up-to-date every step of the way. The challenges or risks to this project are limited because the products have already been manufactured. However, they are yet to be transported and there could be issues with transportation, although this is unlikely.

One challenge/risk for our development team (One Step Design) is the final development and integration of our new product design software that allows customers to build their palettes on desktop and mobile.  We expect to finish the new version of the software in the next 4 weeks, however this could be extended if we hit problems. We are 100% confident that we will be up and running by end of August and should this change we have a backup plan and will keep you posted.

Supporters Community

Crowd Colour is always open to new ideas and feedback from the community, we understand that our supporters community can offer us far more than just funding and pre-ordering our rewards. We love to hear from you and we welcome your feedback, ideas, comments, questions and banter. We are open to creative and content collaborations and we love to work with bloggers and creatives so please get in touch.

If you have any questions or would like to connect with us please comment on this project or join us on social media.

Facebook / Twitter / Instagram

Thank you

Crowd Colour Team x