Coffee With Baby is for new parents/carers and parents/carers in new places. The Coffee With Baby app and website will provide user-generated listings specifying the baby-friendliness of venues serving coffee via GPS or location search.
Actively gender non-specific, this app targets parents, carers, grandparents and all other people with responsibility for childcare.
Word-of-mouth is consistently the method used to identify baby-friendly venues, which assumes social membership of a parent/carer network. This app gives independence and confidence to new parents. All parents need this resource when visiting new cities and countries to save time and ensure a relaxing cuppa. Coffee With Baby has been unable to find competitor brands. Potentially, this is a completely unique business idea.
The reference to coffee is because parents often pop into a café to purchase a drink for the sole purpose of the excuse to use changing facilities guilt-free. Coffee is also representative of the coffee culture fueling social lives and encouraging to new parents to integrate into a new social circle.
Icons will accompany a brief description of each venue, to identify the accessibility of venues and the provision of (as requested by parents):
- Changing facilities
- High chairs
- Buggy Park
- Toy box
- Children’s menu
- Bottle warming facilities
Venues offering all of the facilities will be awarded a “Superior Blend” star on the app.
Coffee With Baby is more than just a venue-locating service, it also addresses loneliness experienced by new parents and in future, Coffee With Baby meet-ups will be developed. A key part of this business is to build new communities and include in particular, new dads, young parents and parents with disabilities.
Coffee With Baby has the potential to appeal to all coffee drinkers. Perhaps the app will appeal to people who don’t want to be disturbed by babies during their morning coffee.