Cheeky Fest
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Helping people through the arts via a community & festival

by Rupert Cheek in New Malden, England, United Kingdom

Prelude

I launched Cheeky as a Facebook group in Jan 2013 to help musicians connect with others and promote themselves. My tagline some years ago was “Connect through music”. I thought about “Compose, Compute, Communicate” as well. I wanted to help them to use social media, to be social, to communicate. I help them think about what, how & when to share their stories / content / work. I’ve done countless (written) interviews with musicians and entrepreneurs.

Over the last 4 years, my vision has grown. After being involved in an accident around 9 years ago, I wanted to organise some kind of event to fundraise for the air ambulance service who rescued & treated me and took me to hospital. Then I wanted to fundraise for another charity as well; so I thought ‘let’s split the profit 50/50'. Whilst talking with a friend in the USA, the idea of a one off music gig grew into a UK-USA music festival tour, then into an arts community and series of festivals — initially in London, and hopefully happening in other cities / countries in the future.

WHY?

To help people through the arts.

Social, Economic & Mental Health

Cheeky Fest helps humans, including people who are artists, creatives, curators, entrepreneurs, lighting & sound designers, performers, stage crew & technicians, to feel connected, heard & valued - by listening, sharing, supporting, donating, funding, paying for your work / services / products, experience, knowledge & skills.

Be part of something bigger than yourself
Achieve bigger goals that you couldn't achieve on your own
Replace fear with knowing that you have a supportive community
Navigate your challenges together with vulnerability
Build new skills & habits

Cheeky Fest is for people who

  • educate, empower, encourage & inspire others by connecting, engaging, listening & sharing stories
  • are still finding how they coexist with the rest of society, haven’t had the opportunity to develop & apply their skills & passions, aren’t earning enough money through their passion to support themselves, are under / unemployed and/or claiming benefit(s)
  • have had / continue to have mental and/or physical health challenges

The creative & performing arts are experiencing an economic, social & mental health emergency due to the CoronaVirus.  Many people in the creative sector have had little or no financial support from the government through the pandemic.  We need to empower, encourage, enable & inspire collaboration, communication & community, provide affordable education and opportunities.

As we approach a year of the Covid 19 / CoronaVirus, much of the world continues to struggle with the social, economic, physical & mental health impact of the pandemic.  Artists, creatives & performers, tech / backstage workers and others employed by venues need to be able to pay rents / mortgages, feed themselves & their families and maintain their wellbeing.  A number of groups and platforms / businesses are already enabling, curating and promoting online / livestream events [ https://cheekyfest.live/livestreaming-1 ].  Then there’s Brexit, which has drastically cut or completely devoured earnings for many musicians who rely on work in Europe. 

Mental Health

In our shared experience here at Cheeky Fest, we have come to recognise that there's often a correlation between creativity and mental health.  We aim to raise awareness of and provide resources to manage mental health; a number of famous musicians have committed suicide as a result of mental health issues.   In late May 2019 tragedy struck in my own life, and I lost a dear friend and musician with whom I used to play.  He had taken his life after struggling with bipolar disorder.  I’ve struggled with depression at various points in my life.

We are committed to active listening, advocating, educating, and supporting people through the arts.  We remain focused on ensuring that help is at the ready for people struggling with their mental health.  We want to approach any stigma attached to & raise awareness of and provide resources to manage mental health; a number of famous musicians have committed suicide as a result of mental health issues.  In late May 2019, I was saddened to hear that someone I played music with between 2004-2012 had taken his life after struggling with bipolar disorder.

What?

Cheeky Fest is an international community + festival which has grown out of a community / promotion project Cheeky Promo which I set up in 2013 to help musicians.  Cheeky Promo; Facebook page, Flickr, Instagram, LinkedIn page, Mixcloud, Pinterest, Soundcloud, Spotify, Tumblr, @CheekyPromo, YouTube,

Cheeky Fest will help people through the arts; art, dance, film, music, opera, performance, poetry, sound, silence, theatre and/or video.

Cheeky Fest is a beautiful, bold, bright, collaborative, colourful, creative, daring, dramatic, dynamic, educational, empowering, encouraging, engaging, enthralling, ear/eye opening, expressive, inspiring, international, invigorating, joyous, participatory, public, progressive, reciprocal, reflective, social, thought-provoking year-round Community growing through an annual Festival.  

Conventional definitions and rules within the creative & performing arts are tested and challenged and multiple approaches to arts practices are celebrated. Audience members can intermingle with artists / creatives & performers - blurring the boundaries between audience and artists.

We will be posting & engaging on the Cheeky pages on other social platforms; we are building a community on the Mighty Network platform.

Cheeky Fest will offer fairly paid work.  Are you relying on Universal Credit or doing a job you hate?  Paid placements for arts / creative sector / business / entrepreneurship / events students

Cheeky Fest provides opportunities to connect with, learn from, collaborate with other humans.

Cheeky Fest will empower, enable & encourage you to communicate with people on & offline and facilitate networking through real world events and our online community

Mentorship & Management provided by Cheeky Fest members

Have your work featured on the Cheeky Fest website & social media channels.

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Cheeky Education provides education in the creative & performing arts for MUCH less than the £10k/year you'd pay at a traditional university.

Education in your chosen field(s) - from other members of our community as well as outside professionals.  Get better at what you do, whether you're an; 

arranger, artist, band member, bassist, blogger, choreographer, composer, dancer, designer, drummer, entrepreneur, filmmaker, flautist, guitarist, harmonica player / harpist / harpsichordist, investor, keyboard player, lyricist, manager, mental health professional, mentor, mixing / mastering engineer, organist, painter, pianist, playwrite, poet, producer, publisher of music or books, singer, songwriter, student, teacher, theatre or opera director, ukulele player, venue owner / manager, violinist, vocalist, writer or xylophone player.

Skills sessions & workshops delivered by leading professionals e.g. live sound & production, how to make space in your community for events to happen, marketing advice, artist management, or how to work with booking agents.

Practical support, guidance & skills development on artist management, budgeting, business, entrepreneurship, event management & production, fundraising, marketing, social media and more. 

Opportunity to curate part of Cheeky Fest.

Networking opportunities with curators, professional artists & the Cheeky team.

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Launch the Cheeky Foundation (Facebook / LinkedIn / Twitter) to support artists, creatives & performers by funding new work to be presented at Cheeky Fest.

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Cheeky Ventures will give entrepreneurs an opportunity to share their arts startups and connect with clients, customers & partners.  Platform for & invest in arts startups; opportunity to share ideas & connect with potential partners, clients & customers; @CheekyStartups, Facebook & LinkedIn. https://cheeky.ventures

cheekyfest.live + cheekyfest.london + cheeky.foundation + cheeky.space + pianotalent.co.uk + waktm.com + http://cheeky.promo + http://cheekyventures.com / https://cheeky.ventures + https://cheekyfest.com 

Community at http://cheekyfest.mn.co

Our REVENUE streams

1) Cheeky Fest Mighty Network membership;
2) Tickets to parts/all of the event.
3) Merchandise - clothing etc
4) Sponsorships for an artist / band / day / performer / stage
5) Partnerships with / Investment from corporates

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With YOUR help, we can


Hire a big(ger) venue(s)

Employ the people listed above; i.e.
pay them so that devote more time to Cheeky fest,

Build a team of committed, experienced, passionate, qualified, talented people

Pay for staff to complete relevant education & training

Pay established 'A-list' artists to perform to attract a bigger ticket-buying audience

Launch the Cheeky Foundation
Launch Cheeky Ventures / Startups

What's in it for YOU?

Be part of something bigger than yourself
Help people + Make friends
Connect with other humans
Improve your communication
Get better at what you (want to) do
Cheeky Fest sponsor t-shirts, mugs, phone cases
Lifetime* Mighty Network membership
Video calls with the Cheeky team
Access to Member only video livestreams & recorded videos
Social media consulting, Business / leadership consulting
Increase awareness of & support for you, your creative work, business or educational institution
Written Interview about you / business / creative work
Promotion / marketing across our social media profiles / pages
Branding on cheekyfest.com, cheekyfest.live, cheekyfest.london, cheeky.space, cheeky.foundation, pianotalent.co.uk & waktm.com
Company name as partner / sponsor in all brochures
Meet the Team in person at the all future Cheeky events
Meet artists, creatives & performers at each Event
Lifetime* entry to all Cheeky events (travel not included)
Entry into VIP areas / backstage passes
Reinforce your / your company purpose and values
Impact report + Analysis of participation
Volunteering opportunities
Newsletter (email and/or print)
Priority booking / Event invitations

Rewards

This project offers rewards in return for your donation.

£10 or more

£10 Reward

Public thank you, including Tag / mention / Link, on Cheeky Promo; Facebook, LinkedIn, @CheekyPromo, Cheeky Fest; Facebook, Instagram, LinkedIn, MN

£25 or more

£25 Reward

Public thank you, including Tag / mention / Link, on Cheeky Foundation; Facebook, LinkedIn Cheeky Promo; Facebook, LinkedIn, @CheekyPromo, Tumblr Cheeky Fest; Facebook, Instagram, LinkedIn, Mighty Network Cheeky Ventures / Startups; Facebook, LinkedIn, @CheekyStartups

£50 or more

£50 Reward

Promo for 1 week OR+ 1 hour consulting Public thank you, including Tag / mention / Link, on Cheeky Foundation; Facebook, LinkedIn Cheeky Promo; Facebook, LinkedIn, @CheekyPromo, Tumblr Cheeky Fest; Facebook, Instagram, LinkedIn, Mighty Network Cheeky Ventures / Startups; Facebook, LinkedIn, @CheekyStartups

£100 or more

£100 Reward

Promo for 1 week + 1 hour consulting Public thank you, including Tag / mention / Link, on Cheeky Foundation; Facebook, LinkedIn Cheeky Promo; Facebook, LinkedIn, @CheekyPromo, Tumblr Cheeky Fest; Facebook, Instagram, LinkedIn, Mighty Network Cheeky Ventures / Startups; Facebook, LinkedIn, @CheekyStartups

£250 or more

£250 Reward

Promo + 1 hour consulting a week for 2 weeks Cheeky Fest lifetime membership Public thank you, including Tag / mention / Link, on Cheeky Foundation; Facebook, LinkedIn Cheeky Promo; Facebook, LinkedIn, @CheekyPromo, Tumblr Cheeky Fest; Facebook, Instagram, LinkedIn, Mighty Network Cheeky Ventures / Startups; Facebook, LinkedIn, @CheekyStartups

£500 or more

Bronze

Promo + 1 hour consulting a week for 1 month Cheeky Fest lifetime membership Public thank you, including Tag / mention / Link, on Cheeky Foundation; Facebook, LinkedIn Cheeky Promo; Facebook, LinkedIn, @CheekyPromo, Tumblr Cheeky Fest; Facebook, Instagram, LinkedIn, Mighty Network Cheeky Ventures / Startups; Facebook, LinkedIn, @CheekyStartups

£1,000 or more

Silver

Written Interview Promo + 1 hour consulting a week for 3 months Logo + Link on Supporter page https://cheekyfest.live/support-us Cheeky Fest lifetime membership Public thank you, including Tag / mention / Link, on Cheeky Foundation; Facebook, LinkedIn Cheeky Promo; Facebook, LinkedIn, @CheekyPromo, Tumblr Cheeky Fest; Facebook, Instagram, LinkedIn, Mighty Network Cheeky Ventures / Startups; Facebook, LinkedIn, @CheekyStartups

£2,500 or more

Golden

Written Interview Promo + 1 hour consulting a week for 6 months Logo + Link on Supporter page https://cheekyfest.live/support-us Cheeky Fest lifetime membership Public thank you, including Tag / mention / Link, on Cheeky Foundation; Facebook, LinkedIn Cheeky Promo; Facebook, LinkedIn, @CheekyPromo, Tumblr Cheeky Fest; Facebook, Instagram, LinkedIn, Mighty Network Cheeky Ventures / Startups; Facebook, LinkedIn, @CheekyStartups

£5,000 or more

Platinum

Written Interview Promo + 1 hour consulting a week for 12 months Logo + Link on Supporter page https://cheekyfest.live/support-us Cheeky Fest lifetime membership Public thank you, including Tag / mention / Link, on Cheeky Foundation; Facebook, LinkedIn Cheeky Promo; Facebook, LinkedIn, @CheekyPromo, Tumblr Cheeky Fest; Facebook, Instagram, LinkedIn, Mighty Network Cheeky Ventures / Startups; Facebook, LinkedIn, @CheekyStartups

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