By now we are very aware of the apparent paradox of:
How do we reconcile these and do both? How can we be the best of ourselves every day?
It's an overall hero that you can't taste. Cannabidiol (CBD) is a non-psychoactive compound extracted from hemp. Its reported properties include:
There are 1.3 million users of CBD in the UK and the market is expected to be worth £1 billion by 2025 (according to research by the Centre for Medical Cannabis).
While some CBD soft drinks have started to pop up, there aren't (m)any CBD cold brews out there. Most of us drink coffee anyway, but how about augmenting it and getting rid of that jittery feeling?
Having come across the Americans enthusiasm for cold brew and for CBD, I started making some lovely organic, dairy free, vegan cold brew coffees in my kitchen, having sourced eco-friendly packaging. Soon enough I was spending my weekends making coffee and delivering to a few outlets in East London. Very exciting, but not particularly sustainable or scalable.
The market testing / decisive moment came as I got a stand at a wellness and mindfulness show called Balance Festival 2019. As well as making industry connections, I gathered valuable feedback and proved the demand - selling a few hundred bottles.
I’ve spent the last few months finding a manufacturer, talking to retailers and refining recipes, sourcing high quality CBD, a fantastic fair trade coffee blend, and even some organic botanicals. Turns out things take time and money.
I’m crowdfunding as part of Bring it 2020 - an initiative encouraging female entrepreneurs to a) exist and b) raise any money. Now is the right time as I’m almost ready to produce a small range of 3 delicate cold brews to augment your daily coffee dose in time for this spring/summer. The immediate priorities are:
Did I mention this is a side hustle?
Originally from Belgium, I have lived the crazy London life for all my adulthood. I previously worked in corporate banking and my job now consists of acquiring customers for a phenomenal HR platform. I’m also a chartered accountant (boring but useful).
As exciting as London is 95% of the time it has sometimes taken its toll on me, as I strive to do it all - achieve, be healthy, be social. Hence my current quest to give productivity and self care more equal weights!
This project offers rewards in return for your donation.