THE TIME IS NOW … …
The CareBee concept came to me in 2015 when I realised it was not possible to hand pick a local home carer and sit them down next to my late mum (in the video 11 months before she passed). This was a light bulb moment for me where I saw a broken industry which just got worse the closer I looked at it.
*(please note the 2017 video is slightly out dated and does not take into account a further 4 years of evolution 2017-2021) mainly being.. the scanning is replaced by simple start & end of jobs with the app being time and location sensitive. Also the whole Bee Keeper and Hive concept has evolved from hundreds of hours of interaction with wonderful and amazing home carers showing the desire to build friendships and local HIVE communities).
Home Carers who wish to become CareBees, register as Vetted or Non vetted CareBees, create their profile and appear on the CareBee google map search for customers to find as vetted or non vetted CareBees. They will work from their time and location sensitive CareBee App and start with an empty diary broken down into 15 minute slots.
Customers looking for local CareBees type their postcodes into the search bar and enter some criteria if they wish (eg: 5 star plus / Full domiciliary / 100 plus visits / Vetted ). Where CareBees will appear as points on the map. Customers can browse their profiles and see real time performance data collated from their visits. Punctuality score, Attendance %, ratings, reviews and Bee Keepers reports.
A very simple concept / but with a MONSTER back office upholding - customer and carer - duty of care, transparent relaying of information to social services and family. Family messaging, customer wellbeing notifications, automatic payments etc. Plus all the admin for the CareBees to work without hours of paperwork. Spending more time Caring for customers needs and enjoying more free time.
MONITORING CareBees - is obviously the key to the platforms success. The app can see them start & end jobs, check they are at all the visits they have placed into their app diary slots at the correct times and at the correct location etc. Message family automatically and request authorisation for payment, all very thorough and not easy to uphold if you are a bad egg. So the bad eggs will get weeded out soon enough as red flags pop up for lateness and non attendance.
The punctual Bad Eggs thinking they can go through the motions and not deliver on compassionate care will be weeded out also as they get poor customer feedback and ratings anonymously placed by their customers. They will also be very cloely monitored by local Carebee BeeKeepers who will randomly and often sit in on CareBee home visits as part of their job.
CareBees will also need to be looked after of course and BeeKeepers will be there to listen to issues and take action when required.
The CareBee Support Team will also be available on the phone to help CareBees and customers with any admin assistance or disputes.
Lets Bee Social:
The Local Bee Keepers and Hive Activities play a huge part in how the whole system works locally, both from a close monitoring point and playing a key role in the community. Encouraging carers to become properly vetted and train further and gain qualifications, and encouraging customers to become involved to help build communities and combat loneliness in the elderly and anyone else. Such as regular CareBee Training and promotional events, customer social events and day trips out.
Since 2015 - I have been trying to gather some support and have almost 3000 likes/ followers on facebook. I have in the last 5 years, almost reached launch with a wanna be seed investor who failed to deliver. Which over thousands of hours on Skype to Mumbai in 2017/ 2018 has proven to be invaluable. Plus messaging thousands of AMAZING CARERS on facebook in the build up launch, has taught me so much about how the carers want it to work for them and made CareBee what it is today ... Which is literally - A very finely honed community of love and care, just waiting to be realised in the form of a world class responsibly monitored platform.
Obviously we can not ignore the fact that Uber have made themselves employers of Cab Drivers and we want to look after CareBees as much as they will our customers. So we are going to build the platform with this in mind. Although we have always been on the side of the CareBees and do not dictate anything. We are literally giving them an open platform to create their perfect work/ life balance which includes services they wish to offer, rates they charge per hour and how far they travel and what hours they work. We will aim to start off with very well looked after self employed CareBees, but be prepared to flick the switch if neccessary in the future. This will involve conforming to CQC regulations from day one as self employed carers are not currently regulated, so aim to mirror the regulations within the platform.
CareBees get the hourly rate they set up in their profile registration at the point of registration, for every hour they work from all there customers upfront payments which is held in a drop account earning interest. Provided there visits are all authorised for payment by the "Customer Admin" they will receive all the pre paid customers money from all the customers visits in one single deposit. A friday night weekly wage.
Little and often:
CareBee Revenue Stream: CareBee will charge the customer a ten percent service charge plus vat per hour for to cover the CareBees insurance and the service that the Bee Keepers and the CareBee support team (Head Office) provide. If you do the maths, it soon multiplies up for example 1000 CareBees working a 40 hour week on £15 per hour creates a service charge of £60,000.00 plus vat per week. A potentially massive revenue stream that could do a lot of good. Taken from the greedy so and so's who currently dominate the UK home care industry with company head offices in tax havens such as Jersey and the Cayman Islands.
Show me the Honey: This being a first to market, Totally "world on its head" Game changer! Must be well funded and executed fast and efficiently in a focal area to prove concept. So we are looking for £500k to which in addition, I am personally going to add £150k of additional marketing to guarantee a highly successful 12 month pilot, following the 6 month platform development and i am not taking a salary to maximise the total £650k pilot fund.
The £500k project costs are broken down as follows:
- £262,500 employment as follows:
- £90,000 for 3 experienced GM home care professionals to oversee registration of carers, administrate vetting, social media and marketing through to the 9 month evaluation phase. Alix Montrose already being employed and familiar with the platform has two home care professionals standing by. All of whom already have contacts within GM local authority care services.
- £45,000 GM local authority care services intermediary manager to help promote the platforms value for money and help us integrate through direct payments and enable care services access to our platform.
- £60,000 National care services intermediary manager to help promote the platforms value for money and help us integrate on a national level and allow all local authority care services access to our platform.
- £00,000 As team leader and founder I choose not to take a salary from the fund to maximise its potential.
- £52,500 Overheads (20% of employment costs)
- £125,000 quoted Subcontractor costs for web and app development with integral search engine marketing tools. This will be subcontracted to Big Brand Ideas and cover the 6 month build plus 12 months support and further development.
- £30,000 GM Global Radio North West advertising and Google pay per click. This is a very conservative budget and vital to help maintain aggressive growth within a short period of time.
- Travel costs of £10,000 covering a modest lease car for GM travel and national train travel.
- £20,000 minimal literature but required in volume.
- Plus £150k additional marketing from myself to boost the GM pilot.
Why we need this in our lives ...
The need: Reducing bed blocking by a 100 beds a day will save the NHS 14.7 million a year - this statement alone should be enough to want to create a platform of equal scale to the crisis we are facing.
See how the UK population is ageing, with over 65's set to DOUBLE from 2016 - 2039:
Source: 2016 mid-year population estimates for UK, Office for National Statistics, 2014-based subnational population projections for UK, Office for National Statistics, Welsh Government, National Records Scotland and Northern Ireland Statistics and Research Authority, contains OS data © Crown copyright 2018
Just one more of thousands of shocking figures: - in 2017-2018 according to NHS Digital, local authorities received an additional 1.8 million requests for adult social care for those over age 65. A 1.6 percent increase of over 5100 new additional requests per day. A population which is set to double by 2039.
Our Team: I have grown to have a very large pool of resources to hand within the Greater Manchester social services and privately owned home care management over the last five years.
Of whom, I will be able to create a small elite team to lead through the milestones of the 18 months build and pilot to second stage funding. With this additional confidence and sufficient funding I am certain of excellent results and successful stage two funding to roll out nationally.
Please help us realise the CareBee platform in memory of my late mother Lynda Ann Thomason 1948-2017 (The beautiful (not very old) lady playing the customer in our video, taken the year before she passed).
PS: Although a very emotional journey for me, I am not blinded by it. The home care industry is crippling under the strain and existing home care tech wanna be solutions are not even making a difference collectively!
Autonomy is the only solution... With a responsibly executed, well funded, world class autonomous www.CareBee.co.uk platform.
Please make your pledge now ...