Fancy some modified strongman training? Or want to help 200 people get fitter, stronger and happier? Then grab yourself some merch via the Strength& crowdfunder - so I can set-up a group in Caerphilly.
I'm going to be walking at least 1km a week carrying a sandbag - helping the Strength& team get the 239 miles to the Eiffel Tower from their base in Hertfordshire.
Everything I raise goes towards setting up the first group here in Wales!
If you pledge £11 we'll send you a signed photo of Ollie Clarke - one of the Strength& coaches and the Strongest Man in the UK (u23). If you can spare £23 or more you'll receive a Strength& t-shirt to say thank you. Pledge £38 and up to get a hoodie.
Strength& is an outdoor training community. It's a modified type of exercise you might have seen in 'World's Strongest Man'. Lighter, obviously, so everyone can get involved. This video explains the basics:
Or if you'd like to find out more about Strength& - or perhaps become a member yourself - check out the main crowdfunder project. Or the website.
It's so good it's even endorsed by the Fitness Editor of Men's Health, Andrew Tracey:
With two groups up and running - in Hertford and Stevenage - the team want to open another in Harlow. And I'm leading the charge in Wales. All the funds I raise will be used to open the first group - in or near Caerphilly.
Why does S& make members happier? It's a triple mental health whammy of The Great Outdoors, a community of encouraging mates and, of course, brilliant exercise.
I've seen massive benefits since starting this type of training myself, I’ve used this type of training with clients and want to help more people get access too.
Strength&'s programming is written by experts who understand the science of how strength and conditioning releases endorphins. The buzz it gives you is addictive which is why we keep on coming back for more!
I think that's the secret of how to become and stay fitter, stronger and happier.
This isn’t a Bootcamp or your run of the mill Group fitness class...... this is a new concept and the start of a new era of group training.
Just to be completely clear - Strength& is not a charity, it's part of the new generation of purposeful businesses. The founders (Brett Sizeland and Scott Wilkinson) are on a mission to help improve the mental and physical wellbeing of as many people as possible.
At the start of the journey Brett and Scott considered making Strength& a charity but realised that it would grow more quickly if it were structured as a business.
In the last year, they've invested more than £25,000 in the first two groups and haven't taken a penny out - they each work other jobs to keep Strength& funded while supporting their own families too. And not being a charity means Strength& isn't entirely reliant on donations - but can grow and sustain itself like any other business whilst achieving its purpose.
We're all very sure this is going to work. Why? Strength& now has a proven training system which keeps people coming back. The business is helping coaches stay in the industry and make a decent living. And the no-contract subscriptions are priced as low as possible low for members. It's £37.50/mo for unlimited sessions, making it more accessible than most gym memberships. Yet with the extra benefits of better training plans, extra motivation, being taught in groups and becoming part of a community.
I really hope you can help get the next group up and running. Please make a pledge and let me know if you'd like a reward to say thank you.