Building A Candy Brand

by Kane Dowell in London, Greater London, England

Building A Candy Brand

I'm aiming to create a new candy brand for all ages which will go to festivals and fetes next year aswell as provide healthy confectionery

by Kane Dowell in London, Greater London, England

Not quite
Unfortunately this project was not successful.

In 2015 i took a brave decision to put all my own personal money into a business i believed in and it had me exciting but also nervous about what could be especially considering the challenges i would face such as 

1) No Income 

2) Stress 

3) Working From Home 

4) Being My Own Boss


However during that time i managed to create a brand from scratch called "Ask Mummy & Daddy" and in two years we got the business into department stores such as Harrods, Fenwicks and all Selfridges stores throughout the UK aswell as stocked in a number of small farm shops and local childrens clothes shops. In 2016 we opened a pop-up store in Notting Hill which was so exciting and everything was really on the up - we had a few staff and it meant i was able to really channel and grow the business. 

At the start of 2016 i took on an investor who helped with some investment into the business which helped with packaging, stock and steady the business during its growth. 

In this two years i took no salary at all and just cut back on the lifestyle and just put all my energy and hardwork into the business which was amazing however the investor that i had pulled the plug on everything and it really collapsed the business as and it meant i had to close shop and then everything else followed - basically in a nutshell i put my heart and soul into someone coming in but didn't go through the finer details and that is why we had to close down. 


When we closed the shop i tried my damn hardest with packing wholesale orders, running day to day operations all through my spare bedroom but it just wasnt meant to be and in Jan 2018 i had to sadly close a business i loved and adored and mostly importantly was proud of. 


For a look at my previous business we have left the instagram page live:

https://www.instagram.com/askmummyanddaddy/


For the past 6 months i have been in deep thought of what i want to do next which is "create a new business" learn from my past mistakes, think small to start with and slowly do everything rather than rush, rush, rush. 


Im looking to raise money to kick start a new business called "Blenheims London" which is named after "Blenheim Crescent, Notting Hill" where i had my first candy shop and also my grandfather was bought up on. 

The positives of not having the previous business is i used my inheritance from my grandmother to travel to countries like USA, Mexico, Hong Kong and Australia to find suppliers, packaging samples and see trends from further afield. 


I would like to use the money i raise to create eye catching packaging and attend family festivals and fetes next year showcasing a great brand and then use the money in turnover to have a small product range of healthy options such as gluten, vegan, dairy, gelatine free candies in sustainable packaging that also protects our future.


I have a huge amount of experience within this sector and know it inside out from previous work places and im 99% confident that it will be a success with the right head way and vision. 


In the past i have worked with businesses such as Cath Kidston when they had 1 shop and left when they had 120 stores worldwide, Maggie & Rose (private premium childrens club) & Biscuiteers so i have been there from starting a fresh business and helping it grow.  



See some packaging samples i have been working on. 




 



Rewards

This project offers rewards in return for your donation.

£250 or more

0 of 40 claimed

Invite To Launch Party & More

Once pledge has been given and target is achieved you will receive a invite to our private launch party at a London location where your receive a goody bag aswell as welcome drinks.

£10 or more

0 of 30 claimed

A bottle of double dutch drink

A glass bottle of double dutch drink to enjoy for your pledge.

£20 or more

0 of 50 claimed

A selection of Blenheim's Candy

A selection of mixed "Blenheim's" candy!

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