Beyond The White Line (BTWL) is a not-for-profit organisation that seeks to affect change within the professional sports industry for athletes and stakeholders alike. To connect athletes with impartial and unconflicted advice and support in areas including but not limited to mental wellbeing, diversity & inclusion, gender equality, racism, homophobia, education, career development and financial wellbeing.
We want to ensure that generations of athletes and those within the ecosystem of sport have a sustainable future, within an environment that is Human First.
Sport provides entertainment to millions across the globe, often bringing together communities and those that would otherwise be opposed. Crossing boundaries and providing a universal language. It inspires, motivates and much more...but at what cost? As sport continues to become a multibillion-dollar industry, we want to ensure there is no human cost.
That those who participate and work at every level of professional sport are provided with the best, unbiased, support, guidance and resources available in key areas. The statistics around challenges within mental wellbeing, financial, education, career transition is staggering. Racism, homophobia, gender equality, all areas where sport is still playing catch up. We're here to change that, to innovate and disrupt the industry like never before.
With your help BTWL will become the main resource for both professional athletes and all those that work within professional sport. We provide access to all the support and resources they might need via a dedicated team and carefully selected 3rd party partners. No matter what stage of career, whether that be a young athlete just starting out or another transitioning, we will be there with them every step of the way. The one constant in what can be an ever-changing landscape.
As a not-for-profit, we rely on many financial contributions, from campaigns such as these, sponsors, advertising revenue, angel investors and more.
We aim to leave a legacy within not only professional sport but society. Changing the global landscape and conversation within these key areas. Ensuring not only that future generations reap the benefits of all that we achieve, but also the sustainability of the beautiful sports we all love is improved as a result.
Being able to be human first, athlete second. A sporting world where diversity and inclusion, homophobia, racism are not keynote speeches at sporting conferences under the heading "We need to do more". Where the correlation between mental wellbeing, education, career planning, financial wellbeing and performance, organisational profit & loss are integrated and better understood.
Where not only fans but society as whole re-connect with the humans behind the athletes, the humans behind the CEO's and professional body heads. Understanding that by changing the game for good can have a profound impact on not only those it directly affects but also wider society.
What will the money do for us?
The list is long, however in summary the headlines are....
Enable us to engage suppliers in keys areas of tech/web development, marketing, press & PR, location costs, content creation and the jewel in the crown is to partner on one of the most influential industry events raising awareness around the issues we seek to solve to new heights. Every penny will ultimately benefit the end users.
We are already building the infrastructure ahead of our launch however this is an important phase in our journey. Thank you in advance for playing such an integral role and for being part of the #humanfirst movement.