Hi! I'm Zoe, otherwise known as Bournemouth BraLady. I live in sunny Bournemouth, on the South Coast of England with my hubby and three children aged 8, 6 and 3. I trained as a bra fitter back in May 2017 and launched a mobile bra fitting service soon after, initially specialising in maternity and nursing bras. Since then I have gone on to undertake further training in mastectomy and post surgery bra fitting and, in September 2019, in response to demand from my existing customer base, I opened my boutique fitting room, 'Boob-Ology - Bespoke Bra Fitting' located within Sugar Mango, a gorgeous independently owned women's clothing and lifestyle store ideally situated on the Sobo Mile. I am proud to have made it to the Finals of the mumandworking Awards 2018 Self Employed Parent of the Year (South) category less than 12 months after launching my business and was a Finalist in the Mpower National Mum in Business Awards 2019 in the Community Category in recognition of my work with local breast cancer charities supporting women affected by breast cancer.
I have supported lots of women (of all shapes and sizes!) to find their perfect fit. I honestly LOVE talking all things boobs and bras and helping women to understand the importance of wearing a well fitted, comfortable and supportive bra!
Fittings at Boob-Ology are all about getting to know you (and your boobs!) and helping you to find the perfect fit. Body positivity is at the heart of Boob-Ology and, as someone who has been at the bitter end of a humiliating and downright miserable bra fitting experience on the high street myself, it is incredibly important to me that women who come to me for a bra fitting leave my fitting room feeling good about themselves and their boobs! BIG or small, I’ve got you covered with bras available in 28-50 band and AA-L cup sizes, petite bras, fuller bust and plus size bras.
To date, everything I have achieved in my business has been the result of hard work, passion and determination with the invaluable support of friends, family and other women in business. I have managed to build and grow my small business without investment or borrowing but to kickstart my side hustle and make my dream of launching Boob-Ology Online I'm going to need some help!
After helping hundreds of women to find their perfect fit in person I'm now looking to take Boob-Ology to the next level with the launch an exclusive, Online Bra Fitting Room where both new and existing Boob-Ology customers can get expert bra fit & style advice in a safe, positive space from the comfort of their own home.
Access to the Boob-Ology Online Bra Fitting Room would be on a membership basis offering the following benefits:
- One off membership fee of £15
- £5 off your first bra
- 5% discount on ALL future purchases
- Free delivery and returns
- Exclusive offers & discounts
- New season previews and preorders
- Earn reward points that can be used for future purchases or saved up and donated to a nominated breast cancer charity
With your support I am initially looking to raise £250 to employ the services of a specialist web designer and builder to help make my dream a reality. My vision is to create an attractive, robust and user friendly website with live chat facility, capability for customers to safely upload videos and photos to a virtual fitting room and a facility for members to complete and submit online questionnaires that will enable me to offer them personalised bra fit and style advice via email, live chat or Skype. The website would also give members access to a wealth of honest, unbiased and customer based product reviews, content and an eCommerce platform to allow for online sales of bras and accessories plus much more.
If you've read this far my guess is that you're already on board with the whole body positivity movement and understand the struggle so many woman face finding the right bra for them on the high street. Why not go one step further and pledge your support for my project, help make bad bra fittings a thing of the past and grab yourself a very special reward whilst you're at it!
Boob-Ology | The Online Fitting Room for ALL the boobs! Coming soon...