Boob-Ology | The Online Bra Fitting Room

by Zoe the BraLady in Bournemouth, England, United Kingdom

We did it
On 31st December 2019 we successfully raised £290 with 10 supporters in 60 days

An Online Bra Fitting Room where women, of ALL shapes and sizes, can get expert bra fit and style advice in a safe, positive space.

by Zoe the BraLady in Bournemouth, England, United Kingdom

New stretch target

Go BIG or go home is my motto!  If I can hit my original target and get the Online Bra Fitting Room off the ground any extra money would go towards publicity and marketing of the project, including the cost of building a portfolio of images representing real women looking and feeling fabulous in their favourite bras from the Boob-Ology Bespoke Bra Fitting range.

Meet 'Bournemouth BraLady' 

Hi!  I'm Zoe, otherwise known as Bournemouth BraLady.  I live in sunny Bournemouth, on the South Coast of England with my hubby and three children aged 8, 6 and 3.   I trained as a bra fitter back in May 2017 and launched a mobile bra fitting service soon after, initially specialising in maternity and nursing bras. Since then I have gone on to undertake further training in mastectomy and post surgery bra fitting and, in September 2019, in response to demand from my existing customer base, I opened my boutique fitting room, 'Boob-Ology - Bespoke Bra Fitting' located within Sugar Mango, a gorgeous independently owned women's clothing and lifestyle store ideally situated on the Sobo Mile. I am proud to have made it to the Finals of the mumandworking Awards 2018 Self Employed Parent of the Year (South) category less than 12 months after launching my business and was a Finalist in the Mpower National Mum in Business Awards 2019 in the Community Category in recognition of my work with local breast cancer charities supporting women affected by breast cancer.

About Boob-Ology 

I have supported lots of women (of all shapes and sizes!) to find their perfect fit.  I honestly LOVE talking all things boobs and bras and helping women to understand the importance of wearing a well fitted, comfortable and supportive bra!   

Fittings at Boob-Ology are all about getting to know you (and your boobs!) and helping you to find the perfect fit.  Body positivity is at the heart of Boob-Ology and, as someone who has been at the bitter end of a humiliating and downright miserable bra fitting experience on the high street myself, it is incredibly important to me that women who come to me for a bra fitting leave my fitting room feeling good about themselves and their boobs!  BIG or small, I’ve got you covered with bras available in 28-50 band and AA-L cup sizes, petite bras, fuller bust and plus size bras.  

To date, everything I have achieved in my business has been the result of hard work, passion and determination with the invaluable support of friends, family and other women in business.  I have managed to build and grow my small business without investment or borrowing but to kickstart my side hustle and make my dream of launching Boob-Ology Online I'm going to need some help!

Where you come in!

After helping hundreds of women to find their perfect fit in person I'm now looking to take Boob-Ology to the next level with the launch an exclusive, Online Bra Fitting Room where both new and existing Boob-Ology customers can get expert bra fit & style advice in a safe, positive space from the comfort of their own home.

Access to the Boob-Ology Online Bra Fitting Room would be on a membership basis offering the following benefits: 

  • One off membership fee of £15 
  • £5 off your first bra
  • 5% discount on ALL future purchases
  • Free delivery and returns
  • Exclusive offers & discounts
  • New season previews and preorders
  • Earn reward points that can be used for future purchases or saved up and donated to a nominated breast cancer charity

With your support I am initially looking to raise £250 to employ the services of a specialist web designer and builder to help make my dream a reality.  My vision is to create an attractive, robust and user friendly website with live chat facility, capability for customers to safely upload videos and photos to a virtual fitting room and a facility for members to complete and submit online questionnaires that will enable me to offer them personalised bra fit and style advice via email, live chat or Skype.  The website would also give members access to a wealth of honest, unbiased and customer based product reviews, content and an eCommerce platform to allow for online sales of bras and accessories plus much more.

If you've read this far my guess is that you're already on board with the whole body positivity movement and understand the struggle so many woman face finding the right bra for them on the high street.  Why not go one step further and pledge your support for my project, help make bad bra fittings a thing of the past and grab yourself a very special reward whilst you're at it!

Boob-Ology | The Online Fitting Room for ALL the boobs! Coming soon...


This project offers rewards in return for your donation.

£15 or more

0 of 10 claimed

£15 Reward

Pledge £15 and double your money with a £30 gift voucher to spend at Boob-Ology Bespoke Bra Fitting. Treat yourself or gift to a loved one this festive season. I'll even send you a personalised thank you note on a very cool Paperchase 'gold boobs' Postcard and a pure, gentle and deliciously scented 5ml Soak Wash sachet.

£5 or more

£5 Reward

Pledge £5 and reward yourself with the warm fuzzies and my everlasting gratitude! You do know that helping people makes you feel good right? Giving apparently makes you live longer too... it's a win-win situation! I'll even send you a personalised thank you note on a very cool Paperchase 'gold boobs' Postcard and a pure, gentle and deliciously scented 5ml Soak Wash sachet.

£12 or more

0 of 5 claimed

£12 Reward

Pledge £12 and reward yourself with a full size bottle 375ml of pure, gentle and deliciously scented Soak Wash (RRP £15). Modern laundry care. This rinse free formulation is perfect for washing your laciest lingerie, swim wear, workout gear, hosiery, softest sweaters and all the laundry you love. Soak is biodegradable, phosphate-free, dye-free, ideal for hand & machine washing. You must be able to collect reward in person from Bournemouth.

£20 or more

2 of 50 claimed

£20 Reward

Pledge £20 and nab yourself a limited edition Boob-Ology tote bag and a surprise gift. I'll even send you a personalised thank you note on a very cool Paperchase 'gold boobs' Postcard and a pure, gentle and deliciously scented 5ml Soak Wash sachet.

£25 or more

1 of 2 claimed

£25 Reward

Pledge £25 and you get to double your money with a £50 Gift Card to spend in store at boutique clothing, silver gem stone jewellery and gift shop, Sugar Mango in Southbourne (the home of Boob-Ology Bespoke Bra Fitting). Treat yourself or opt for a classic gift card, in a pretty envelope and give to a friend, relative or loved one as a gift this festive season.

£50 or more

0 of 25 claimed

£50 Reward

Pledge £50 and give your boobs a treat with a dedicated 45 minute 'fit by sight' bra fitting with Zoe (Bournemouth BraLady) at Boob-Ology, expert bra fit and style advice, the opportunity to try a range of beautiful bras in a relaxed, comfortable setting and go home feeling fantastic in a beautifully fitted bra and briefs set of your choice.

£100 or more

0 of 10 claimed

£100 Reward

Pledge £100 and get complimentary tickets for you and a guest to attend an exclusive launch event when Boob-Ology | The Online Bra Fitting Room goes live. You'll also get a shout out on my Social Media platforms and a credit on the website as a thank you for backing my business.

£500 or more

£500 Reward

Pledge £500 as an individual and I'll reward you (and up to 8 of your bosom buddies) with a private bra fit and style event. As host you'll get a beautifully fitted bra for free, your guests will be given generous discounts on any purchases they make and I'll bring the bubbly! Pledge £500 as a business and get your brand noticed as a main sponsor of the launch event. You'll get a shout out on my Social Media and a featured ad on the website.

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