I would like to launch a one stop fashion accessories company, Selling fashion earrings, bags, hair accessories etc all at affordable prices. Focusing on our mini diva's as well as our older glam stars. empowering women of all ages, sizes and cultures shown via promotional material as well as employment. Blu Jewel will be owned and run by women showing we can do it all and be just as successful as men whilst still looking fabulous!
I have always felt undervalued within the work place and found there was always predominantly men at the top of the hierarchy which always made me feel like there was a limit as to how far I am able to go. I don't want my daughter or others to feel the same way just because women are under represented at the top of the business game.
With the funding from this campaign I will be able to successfully create a strong marketing campaign to promote blu jewel accessories that communicates women as leaders and young girl as the little queens they are. Focusing on women empowerment and creating a pop up shop to showcase the products on offer. I will Also run a local empowerment seminar for women who have found themselves in low spirit as well as having faced unfortunate circumstances such as domestic violence to help encourage and empower them.