Every child deserves the opportunity to play

Bloomsbury Football profile

Project by Bloomsbury Football

Every child deserves the opportunity to play

Every child deserves the opportunity to play

Bloomsbury Football profile

Project by Bloomsbury Football

We did it
On 8th January 2021 we successfully raised £20,171 ( + est. £3443.00 Gift Aid ) with 112 supporters in 64 days

Bloomsbury Football is raising funds to ensure that every child has the opportunity to play football irrespective of their ability to pay.

New stretch target

In 2020/21 our aim is to double the number of children and young people who take part in our programme of activity to 5,000. We aim to do this by expanding our sessions, and continuing to eradicate financial barriers.

Our plans, which your funding will help achieve, are outlined below:

  • Provide an expanded Open Sessions Programme - increasing from 3 to 10 per week (150 hours a year, to 500 hours a year), enabling us to provide free sessions to an additional 1000 children, from London's most deprived areas.
  • Double our weekly girls sessions from 5-10, and develop 3 competitive girls teams. This will enable us to reach an additional 200 girls who may not have felt confident enough to engage in sport previously.
  • Provide more partial and full bursary places to those most in need of financial support (currently provided to 60% of families). This will help maintain existing children whose families have suffered economically as a result of COVID, and also provide the opportunity for new children to join, regardless of their family's financial circumstances.
  • Expand our academy by providing more 'Academy Scholarships' (each worth £1800), to talented individuals who cannot afford our fees. These individuals will have free access to our elite academy programme which involves three training sessions a week, up to two matches, individual development plans, strength and conditioning, nutrition advice, and virtual one-to-one coaching.   
  • Increase the number of Foundation Football sessions from 7 to 10 sessions per week (350 hours a year, to 400 hours a year) which will enable us to reach an additional 200 children.
  • Provide morning/lunch/after school sessions, which are free at the point of engagement, to 10 more state schools. This will enable us to reach up to 1000 additional children. 
  • Hire two new venues which will enable us to provide our service to an additional 300 children 
  • Double the funds available in our Reboot scheme (recycling old football boots), and kit subsidising budget. These efforts will eliminate another barrier to football - the affordability of equipment. 

As you can see we have an ambitious expansion plan, which can only be achieved through the funding of generous donors. We want to continue to ensure that more children and young people have opportunities to improve their mental and physical health, develop important skills such as integrity and teamwork, and remain active - regardless of their financial circumstances.

*Please remember all donations are eligible for 25% Gift Aid, and your employer may offer a Matched Giving Schemes whereby they will match the donation you have given.

Who We Are 

Bloomsbury Football Foundation works with children aged 3 - 15 years old, irrespective of their footballing or financial ability. Based in Central London, Bloomsbury’s operations span over the London Boroughs of Camden, Islington and Westminster, although we also support children from outside of these boroughs. To date, we have supported c.3,000 children.


What We Do 

We provide (often heavily subsidised) football sessions to children of all abilities. Our sessions include; weekly free open sessions within Central London's most vulnerable locations, weekly foundation sessions, school sessions, girls only sessions, academy sessions, and holiday camps. Overall, we provide over 100,000 hours worth of football per year, to c.3000 children. 

Cost is one of the biggest barriers to sport. At Bloomsbury, we encourage children from poor socio-economic backgrounds to engage in sport, and be physically active by removing the barrier of cost, as best we can. 60% of the children we work with receive some form of financial assistance, ranging from a 25%-100% discount on fees.


The Effect of COVID

COVID has decimated our business. Our revenue streams have dried up, and we have a £55,000 deficit. While we were able to save some business through putting on some sessions digitally, the absence of face-to-face sessions has dented our finances, and our impact. 

COVID has also had a huge impact on our community with the demand for bursaries greater than ever. This has put more pressure on us to come up with funds to satisfy this demand, once lockdown is lifted.

Our Project

We are raising money so that we can maintain and expand our existing programme, and help to continue to keep children in our communities physically and mentally healthy.

In 2020/21 our primary aim is to have the financial capacity to impact the same number of children as we did last year. By the end of 2020/2021 season, we want to expand our bursary pool so 75% of the children we impact receive financial assistance. Given the financial implications of COVID, providing more bursary funding will be essential in maintaining activity amongst our children. 

At Bloomsbury we are extremely ambitious and want to impact as many children as possible, and so, if we exceed our goal, we will look to expand our 'free to access' girls programme, and increase the number of sessions we put on so more children can benefit from sport. 

We recognise that our ambitions are being challenged by the environment we must now live with - but this is exactly why we must act. This period is one of the most challenging that our families have faced, and we want to be able to support more families through the provision of football activities. This is vital in ensuring children's mental and physical health. 


How We Will Spend the Money Raised

The money raised will contribute to Bloomsbury being able to maintain its existing services when lockdown is lifted again. For example, by helping us pay venue costs, staff costs, and equipment costs. Having money to pay these costs will mean more money will be able to go into the bursary pool, which will ultimately mean more children from financially vulnerable families will be able to benefit from our high quality, professional sessions. We also hope to use any donations above our goal to try and open new sessions, in order to have a positive impact on more children - and help them improve their physical and mental health. 

If we do not achieve our minimum target, we will have to close sessions, and offer fewer bursary places, which will have detrimental impacts on the physical and mental wellbeing of our children.


The Plea

Every child deserves the chance to play. This is your opportunity to help us support them.



This project offers rewards in return for your donation.

£20 or more

10% off Primrose Bakery

We are extremely grateful for any donations, but if you donate £30 you will be eligible for a 10% discount at Primrose Bakery! Get in touch to claim this reward.

£30 or more

A free lunch at Woolley's

If you donate £30 you will get a free lunch in one of Holburn's best lunch spots, Woolley's, 33 Theobalds Rd, Holborn, London WC1X 8SP (RRP: £10)

£50 or more

30% off Charli's Crew Food Delivery

If you donate £50, you will receive 30% off your order with Charli's Bakery (instagram handle: charlis_crew)

£75 or more

50% off Bloomsbury Bowling

If you donate £75 you will receive 50% off one of London's coollest bowling venues - Bloomsbury Bowling, saving you £22.50!

£95 or more

2x Curzon Bloomsbury Cinema Tickets

If you donate £95 we will provide two tickets, to a film of your choice, courtesy of Curzon Bloomsbury. RRP £35.

£115 or more

Private Football Session

If you donate £115 you will receive a one-hour private session, delivered by a lead Academy coach. RRP £45.

£150 or more

8ft x 5ft Quickplay Goal

If you donate £150, you will receive an 8ft x 5ft Quickplay goal for your garden, or to take out into the park! RRP £49.99!

£200 or more

Bespoke Nutritional Plan and Consultation

If you donate £200, our lead strength and conditioning coach will do a one hour consultation with you, and provide you with a bespoke nutritional plan. RRP £110.

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