What are we crowdfunding for?
The University of Birmingham is Crowdfunding to bring a bike share scheme to our incredible campus. We are in competition with 4 other universities to raise the operational cost of managing 50 bikes and 8 stations at key locations. Santander Bank will pay the capital costs of the scheme (worth up to £100,000). Pledge to help us win #bikesforbrum!
Why are we doing this?
We want to bring a bike share scheme on campus in order to make our staff, students and the local community more mobile, healthier, happier, improve air quality and reduce congestion in the local area. The University is committed to becoming more sustainable and views a cycle scheme as key to this. If you’re a student living at The Vale or in Selly Oak just imagine cutting your walk to campus by more than half by jumping on a bike. For staff this will help you get around campus for meetings, visiting the gym or popping to Selly Oak to do some shopping during your lunch. For the local community it will help make access to the train station, our museums and sports centre so much quicker and easier. Cycle schemes are proven to increase cycling amongst people who have previously not tried it in addition to making it quicker and easier to get to places and also improve health and wellbeing. What’s not to like?
What would the scheme look like?
Our cycle scheme will consist of 50 bikes located at 8 key locations around our campus. Want to get from The Vale to the Guild? We will have a station at each! How about from the Medical School or University station to the Sports centre? We’ve got that covered too. In a rush to get from Selly Oak to University station? Don’t worry that will take about 5 minutes on a bike rather than the current 15 minute walk! The scheme will operate similarly to the larger city wide scheme in London. You can select either a paid membership or just ‘pay as you go’ then get access to bikes whenever you need them via an app, online or even over the phone. It really is that simple!
The bikes themselves will be the iconic red bikes you see in London perfect for getting around campus and further afield fitted with mudguards, lights and even a basket at the front to carry your shopping. Hiring a bike couldn't be easier via the dedicated app. Just type a code in to the keypad on the back of the bike, remove from the station and off you go. Return the bike to any of the 8 stations when you're finished or just use the clever locking system if you're just popping in to a shop or grabbing a coffee. The bikes will be available for everybody to use and by pledging now you you can get a big discount on membership to the scheme.
The story so far...
Santander Bank offered us the chance to enter the competition in January and since then we have been working furiously behind the scenes to make this dream a reality. In February we surveyed over 700 staff and students and 88% said they would love to see the scheme on campus. Colleagues from across the Universities Transport, Estates and Marketing teams have worked together to submit our entry in May. Initially there were 25 Universities in the running and after the shortlisting there are just 5. Now we need your help to raise as much money as possible and smash the competition to win #bikesforbrum!
Some quotes from staff and students from our survey:
"This sounds like a fantastic scheme - it would be wonderful to have bikes available to get around our large and beautiful campus more efficiently"
"What a great idea! I would certainly use the scheme; mostly for recreation at lunchtime."
What will the money we raise be used for?
We are Crowdfunding to raise the operational costs of this scheme. The money raised will be used to maintain the bikes and ensure they are in the right place at the right time. Who better to do this for us then our incredible partners Urban Cycles already located at the heart of campus and providing the best service for staff, students and the local community? Urban Cycles are a social enterprise and running this scheme will be no small task (they’ll be moving bikes and maintaining them all year round while you’re tucked up in bed). As mentioned before Santander Bank are providing £100,000 of capital funding but we need you to make this dream a reality!
What rewards are on offer?
Other than that warm and fuzzy feeling you get from knowing you have done something good we also have a fantastic range of rewards for pledgers! How about a discounted membership for the scheme for a term or the whole year? By pledging now not only will you be helping us to win the competition but you will get a massive discount on the usual rates for the scheme. Being a member means you get the first half an hour of your ride free and also pay a heavily discounted rate for longer rides. Membership also entitles you to ride bikes all over the world with NextBike schemes in over 120 cities so it's not just a membership to our scheme. Membership also means capped costs so even if you kept the bike for a whole day it would never cost you more than £5! So don't delay - pledge today!
We've even got limited edition jerseys and caps signed by Olympic Gold medallist and University of Birmingham alumni Paul Manning MBE - that's him there on the left of the picture with Wiggo!
Not going to ride the bikes but still think it’s a fantastic idea and want to pledge? Well then don’t worry we’ve got you covered. We have an early bird entry to the Mad Summer Hare sportive plus limited edition goodies from Urban Cycles. Want to improve your cycling and get coaching from local legend and University of Birmingham alumni Tom Kirk (Custom Cycle Coaching) then pledge and join him for a training camp in beautiful Andalucia.
Not into cycling at all? Then how about tickets to our iconic Bramall Music Venue or cream tea at the beautiful Winterbourne Gardens? We’ve got a reward to suit everybody.
In addition to all these great rewards anybody who pledges to our campaign will have their name on a special commemorative wall at one of the stations once the scheme is in place.
Who are the other universities we are up against?
We are up against Surrey, Brunel, Portsmouth and Swansea.
If we win when we will see the bikes on campus?
If the University is successful the scheme will become operational in April 2018.
How is the winner determined?
As all of the universities have different operating costs the winner will be determined by who raises the largest percentage above their operational target. For us that is £47,000 so we are aiming to raise lots more than that figure.
When will my pledge be collected from my account?
The money pledged will be taken as soon as you make the pledge, and held by Crowdfunder until the end of the project when we will find out if we are successful in winning and setting up the cycle scheme. If we do not win, all pledges will be refunded in full.
When will I receive my reward?
You will receive your reward in April 2018.
Who can I contact at the University of Birmingham for more information on the scheme and the competition?
Please contact the Universities Sustainable Travel Co-ordinator Peter Edwards - email@example.com or 07973 865 889