My business-to-consumer product is to produce and deliver well designed gym wear and casual wear that ignites motivation, focus and emotional feelings through the use of organic materials and word-play. Our text slogans are designed to complement the inner emotions felt through exercising, self growth and well-being.
Our apparel business began with the name I'AM COLLECTION, the I'AM slogan was formed based of the idea of introspection and a belief in one's self. It can also be portrayed as self-centred, but in the terms of positivity, confidence and a desire to succeed.
The term COLLECTION was used in order to add inclusion and exclusivity of being a part of a collective, a family, a unit. Our long-term goal is to become one of the most upstanding gym wear – casual wear brands, focused on self-improvement and growth.
As people we have a tendency to doubt ourselves and question our abilities towards progression within our work, home and personal life. I noticed this especially within the male gym community. Even though their physical state was excelling, their mental and emotional states were being neglected. This is where the idea for I'AM COLLECTION began.
We wanted to make a change and make an impact. Now our brand has been created, we am working on successfully building a sustainable business focusing on quality, company values and longevity to make a lasting change in the gym and casual wear community.
The term "NGU" means to "Never Give Up"
We have established an online presence at www.iamcollectionngu.co.uk where you can purchase products. Launching just over a month ago, the customer reach is exceeding 64,013 on Facebook and 38,431 on Instagram.
Facebook link - https://www.facebook.com/imcollecting
Instagram link - https://www.instagram.com/iamcollection_ngu/
We are looking to grow the business exponentially, and add more designs to the range to allow the Collection to reach more people who needs a little encouragement in life, for themselves and to express to others.
"So happy with all my I'AM Collection NGU clothing. Head turning clothing that gets the right positive attention. All the products I have feel great and wash amazingly. I can not wait to get my hands on the next collection"
WARREN MATTHEWS, BIRMINGHAM
"I brought two I'AM COLLECTION NGU hoody jumpers for my daughter and I. The quality and design are great. I have been asked on many occasions where did I get it from...I need to buy a couple more"
SHAUN MASON, BIRMINGHAM
Really happy with the purchase. Hoodie is well made, two side pockets instead of one big pocket in the front. Good size and generally just comfortable to wear.