British Dyslexia Association Helpline Appeal

by philw in Bracknell

We did it
On 24th July 2015 we successfully raised £1,126 with 46 supporters in 42 days

We are in urgent need of funding to enable us respond to a huge increase in demand so that we can answer more calls and help more people

by philw in Bracknell

Project Aim

We have experienced a significant increase in demand to the BDA Helpline this year.

Therefore we want to initially raise £20,000 so that we can respond to this demand and help a further 4,000 people by answering their calls.

We believe that every call matters and therefore our ultimate aim is to ensure that no calls go unanswered.

Who we are

The British Dyslexia Association run the only National Helpline and Advice service addressing the specific needs and issues of people with dyslexia and related specific learning difficulties (Spld).

The BDA Helpline provides free and confidential information and guidance for children, young people and adults, parents, teachers, educational organisations and employers. The queries we receive are often very complex, requiring a high level of knowledge and specialism in dyslexia to support the callers who are often experiencing a high level of stress and anxiety.


An urgent and significant need

The BDA Helpline Appeal has been launched in response to the significant increase in enquiries that we have experienced to date this year. At the current rate of calls we anticipate receiving over 18,000 requests for help this year. This represents a 50% increase in demand.

This has put real pressure on the service and we need to act now to meet this demand and ensure we are able to answer those calls. Without further funding now we estimate that over 8,000 calls and emails could go unanswered this year. That means there are as many as 8,000 people we want and need to help but will be unable to do so unless we increase the funding for this service.

Severe government cut backs have caused major challenges for dyslexic adults and particularly those who are unemployed and navigating changes to the access to work structure. The BDA Helpline is in the frontline in answering queries from adults who are often in desperate circumstances, fielding queries around reasonable adjustments, how to appeal and providing benefits and career advice.

The SEND code of practice reforms and changes to DSA and apprenticeship programmes are common factors behind many of the calls we are also receiving from anxious parents and young people.


The impact of an answered call

For beneficiaries of any age and status the impact of the support we provide is huge and for many it really can be life changing. One recent caller has been Julie Turner who wrote the following statement about the difference her call made for her and her daughter Josie;



"As a parent of a severely dyslexic daughter, my journey with dyslexia has seen me go through a huge battle with the education system to get Josie the right support. It's been a journey that has left me at breaking point on several occasions and I really did feel I had nowhere to turn until I contacted the BDA Helpline.

It was years after battling the education system when I was feeling very lost and anxious and struggling to see any future for my daughter that I finally phoned the Helpline. I was put through to a lovely lady who really listened to me and empathised with our situation. She made me feel like there was still a way forward. It was from that point onwards that things finally started to get better. That call being answered was the turning point in our lives."

Julie Turner mum of Josie



We have a number of exciting and unique 'Rewards' we are offering potential donors as part of our appeal, including our exclusive 'I'm doing it! for the BDA' t-shirts and the BDA pin badges.

We will acknowledge all donors that provide their consent with a thank you on our Facebook page and with feedback on the callers we have been able to help, thanks to their donation.

Other rewards include a 'Parent Pack' which consists of the Dyslexia & Parents Handbook and a place on a special 'How to support your child at home' parenting webinar that we will be running from September. The 'Adult Pack'  includes a Tips for the dyslexic adult handbook and webinar.

Donors even have the opportunity to pay for a day's calls and receive recognition throughout that day across all of our social media channels and the BDA website.

There is also the opportunity to take a real part in the future Development of the BDA Helpline with a place on our development group. You could also spend a day with our Chief Executive Dr. Kate Saunders, a leading figurehead and authority in the world of dyslexia and hear about our plans to provide a more dyslexia friendly society for all.




We are proud to advise that our Appeal is being supported by several celebrity supporters of the charity including the Everton and Scotland footballer, Steven Naismith, the singer and model Mollie King and Harlequins and England Rugby Union captain Chris Robshaw. Further comments and videos can be found on the BDA Facebook page.


The impact of your donation

The support and guidance provided by the BDA Helpline has never been more needed. The cost of providing the Helpline is not covered by government funding and therefore we are solely reliant on voluntary donations to deliver and extend the reach of this vital service.

We will use the funds raised to train more volunteers so that we have the resource and capacity in place to meet the increase in demand for support.

Achieving our target of £20,000 would mean we could answer a further 4000 calls and help change the lives of 4000 more people.

Thank you for taking the time to visit this page and for any support you are able to provide.


You can contact the BDA Helpline on: 0333 405 45 67 and access online information and resources at




This project offers rewards in return for your donation.

£1 or more

£1 Reward

HELP US TO ANSWER MORE CALLS A contribution of £1 will go towards enabling us to answer more calls and help more people

£3 or more

£3 Reward

HELP US TO ANSWER MORE CALLS A contribution of £3 will enable us to answer more calls and help more people

£5 or more

£5 Reward

ANSWER ANOTHER CALL - CHANGE ANOTHER LIFE: A thank you on Facebook and feedback

£10 or more

£10 Reward

ANSWER 2 MORE CALLS: Personalised thank you and feedback

£20 or more

10 of 3000 claimed

£20 Reward

BDA SUPPORTER PACK! BDA Pin Badge and E-newsletter

£50 or more

3 of 500 claimed

£50 Reward


£75 or more

2 of 400 claimed

£75 Reward

TEACHER'S PACK. Receive the Dyslexia in Education handbook and a place on a specialist dyslexia Webinar to support Teachers

£100 or more

1 of 400 claimed

£100 Reward

PARENTS or ADULT'S PACK. Receive a hand book and take part in a specialist Webinar to support Parents or Adults

£250 or more

1 of 365 claimed

£250 Reward

PAY FOR A DAY! Donate to cover a day's calls and have the day named after you on social media and BDA website

£500 or more

0 of 20 claimed

£500 Reward

BE A PART OF THE BDA HELPLINE DEVELOPMENT GROUP. Share your ideas and help shape the future of this vital service

£1,000 or more

0 of 5 claimed

£1,000 Reward

A DAY WITH KATE, BDA Chief Executive, Dr Kate Saunders

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