£4,875

raised of £5,000 target
68
supporters
98% 11 days left
This project will only be funded if at least £5,000 is pledged by December 24th 2019 at 5:00pm

Backless Basics is an e-commerce business with an innovative line of invisible underwear featuring stick on bras that actually work!

by Emily Hancock in London, England, United Kingdom

What is Backless Basics?

Backless Basics is a new business that has created an innovative line of invisible underwear for the everyday modern woman featuring stick on bras that actually work! 

In speaking with early customers we learnt that most women who have worn a stick on bra of some description have had it fail in an embarrassing way. 

Wearing a backless or strapless outfit is aspirational yet can be daunting and intimidating. Here at Backless Basics, we understand this and are committed to creating a reliable invisible underwear solution designed to unlock your wardrobe. 

Our contemporary line of adhesive bras give women the ability to comfortably wear what they want, when they want, with confidence. Yes, you can go backless! 

The Product - How does it work?

The Backless Basics range currently includes two bras and a g-string. 

Our bras are backless and strapless providing both versatility and support.

We use luxurious feel fabrics combined with super strength silicone to ensure seamless comfort and fail-proof stick. 

The range is purposely small while we build a base of delighted customers who love the products and support us by telling their friends about finding the confidence to go backless. We are excited to develop future products in partnership with Backless Basics fans! 

What are our early customers saying?

Product testimonials from verified customers 

  • "LOVE my shell adhesive bra! I forget I’m wearing it which is exactly what I want from a bra! More comfortable than a strapless and backless too!" - Faye 
  • "Just what I needed. Great service, very helpful, bra stuck on my whole night without even thinking of it." - Martine
  • "Finally some good adhesive bras! They fit really well and are super easy and comfortable to use." -  Emily CC
  • "Exceptional customer service." - Fionnolla

Who is behind Backless Basics? 

Hi my name is Emily Hancock, a London based Kiwi, and I am the founder of Backless Basics.

My passion for this business is based on my international modelling career. The last 13 years have seen me travelling extensively across Australasia & Europe, working with some of the world's top brands. 

It's fair to say I have worn my fair share of backless and strapless bras in my work as a model over the years..! The lack of quality products and where to find them inspired me to create me own invisible underwear solution and thus, Backless Basics was born.

I am a driven and passionate first time founder, wanting to go full time on this project. Help me achieve this by supporting Backless Basics, making this side hustle a reality. 

Why choose Backless Basics?

We are passionate about body positivity, female empowerment and confidence! We want to change the stigma around stick on bras being a 'gamble'. 

We are determined to become the missing piece in your wardrobe, your secret weapon and the best accessory to any/every outfit. How do we do that? By creating a totally reliable and absolutely essential product. 

What will I do with the money? 

My goal is to raise £5,000, what will I do with it?

I currently offer cup sizes A - E in two different skin tone shades, however, I want to offer more variety and create something that works for all shapes and sizes.

Funds raised will go towards product development, specifically to diversify the range in both colour and sizing options as well ordering more stock and launching a comprehensive digital marketing campaign, so I can get the word out!! 

I am so thrilled to have been given this opportunity to crowdfund as well as a spot in the NatWest Side Hustle Competition! 

Our early customers love the existing product and Backless Basics is ready to go to the next level, help us make your backless dreams come true!


How can you help?

- Share! Crowdfunding is more about the community and hype behind a product or person than it is about the funding. The more people who see this page the more likely I am to succeed. If you like what you see, please share with your friends and family!

- Support! If you are in the market for invisible underwear, now is the time to purchase a product you can have confidence in, all the while supporting an aspiring small business. 

- Donate! You can choose from the selection of rewards or simply donate to help our backless dreams become a reality. Every little bit helps, no matter how small.

Questions? 

Email me! I am more than happy to answer any / all questions. 

Find me here: emily@backlessbasics.com

Alternatively you can follow our social channels or check out our website to keep up to date.

Instagram: www.instagram.com/backlessbasics/ 

Facebook: www.facebook.com/backlessbasics/

Website: www.backlessbasics.com


PRESS RELEASE: Backless Basics - Back Her Business

Rewards

Here is your chance to snap up product at a discounted rate along with some fun perks!

Launch Party

We are excited throw an exclusive party in London to officially launch Backless Basics. Details TBC but think drinks, DJ, warehouse and fun!

Thank you!

Thank you for taking the time visit this page, I appreciate your support.

Rewards

This project offers rewards in return for your donation.

£5 or more

A big thank you and a 10% discount code!

A big thank you sent your way + a 10% discount off your next purchase!

£10 or more

3 of 20 claimed

A big thank you, a G-String + a 10% discount code

A massive thank you, a seamless G-String and a discount code for 10% off your next purchase. We'll also throw in a ticket to our launch party! We will ship globally!

£10 or more

1 of 30 claimed

Limited Edition Canvas Cotton Tote

Snap up a reliable and durable 100% canvas cotton tote and help our backless dreams come true!

£15 or more

5 of 20 claimed

4 Seamless G-Strings and a 10% discount code!

Support our backless dreams and receive 4 pairs of our seamless G-Strings + a discount code for 10% off your next purchase! Treat yourself or a loved one, we ship globally.

£20 or more

0 of 10 claimed

Double value gift cards!

Spend £20 to receive a £40 gift card! Treat yourself or a loved one and help our backless dreams come true.

£20 or more

9 of 50 claimed

A bra, a launch party ticket + a 10% discount code

Support our Backless dreams and treat yourself or someone special to either the Shell Bra or the Winged bra + a ticket to our launch party! We'll also send you a discount code for 10% off your next purchase and throw in a seamless G-string! We ship globally!

£30 or more

9 of 30 claimed

A bra, a launch party ticket + discount + tote bag

Support our Backless dreams and treat yourself or someone special to either the Shell Bra or the Winged bra + a ticket to our launch party + a Backless Basics tote bag! We'll also send you a discount code for 10% off your next purchase and throw in a seamless G-string! We ship globally.

£40 or more

0 of 10 claimed

Rooftop Breakfast, Members Club Access + Product

Join a lucky few for a beautiful rooftop breakfast at The Curtain, a 5 star hotel and private members club, on January 10 2020. Guests will be treated to a gorgeous breakfast with the founder of Backless Basics and go home with a limited edition tote, full of all of our products! You will also have access to the members club for the day, with fabulous co-working spaces, a heated rooftop pool and numerous bars and restaurants. VALUE: £85

£50 or more

2 bras + tote bag + 2 launch party tickets!

Support our backless dreams and treat yourself or gift a loved one to both of our signature bras, a Backless Basics cotton tote bag as well as 2 tickets to our launch party! We'll also throw in a discount code for 10% off your next purchase & a seamless G-string. We ship globally.

£75 or more

0 of 2 claimed

Rooftop lunch with Emily at the Curtain Hotel Ldn

I want to give back! Are you a budding entrepreneur? New to the fashion industry? I have learnt a lot along the way both in my career as a both a fashion model and as a start-up founder. Lunch is on me + a session on whatever project you're working on. Pick my brain or, if you prefer, just a good old fashioned chinwag!

£100 or more

2 of 10 claimed

Gold Club Lifetime Membership

A Gold multipack (see rewards section on page below) + a Backless Basics Tote Bag + 6 tickets to our London launch party + we'll keep you up to date on new products and send you a free one when they launch. Finally, you'll gain membership to the Backless Basics Gold Club giving you 15% off all products for life!

£500 or more

0 of 2 claimed

Platinum Club Lifetime Membership

A Platinum multipack (see rewards section on page below) + 12 tickets to our London launch party + a Backless Basics Tote Bag + we'll keep you up to date on new products and send you 2 free when they launch. You'll gain membership to the Backless Basics Platinum Club (20% off all products for life!) FINALLY we'll let you name a new product of your choice.


Let's make 'Backless Basics' happen

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