The AXA RoadSafe campaign

Funding available: £15,000

Funds raised so far: £15,424

Total projects so far: 4

AXA is providing £15,000 of match funding for road safety initiatives via Crowdfunder to enable local projects find the funding necessary to make our roads safer. Find out more >

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Press Release

AXA teams up with local communities to crowdfund road safety

AXA has launched a crowdfunding initiative to enable local communities to raise money for projects that aim to improve road safety in their area. As the next phase of the insurer's RoadSafe Schools campaign, which initially launched in 2013, AXA will be providing £15,000 worth of match-funding to help support the projects that successfully register via its Crowdfunding campaign page.

James Barclay, who leads the RoadSafe Schools initiative at AXA, said, "We began our road safety campaign back in 2013 and since then we have endeavoured to highlight the safety issues that face our roads. Despite significant road safety improvement in the past 20 years, far too many road traffic accidents still occur; In fact, there are approximately 2,000 people killed* on our roads every year.

"Teaming up with and pledging to match-fund road safety improvement projects is the natural progression of our road safety campaign, and it is our way of empowering local communities to take action and make their roads safer. No road safety project is too small; we feel that those involved in local community life are best-placed to decide what is best for their area, and it's often the little things that can make a big difference."

How the crowdfunding site works:

Road safety projects can be proposed by any member of the public, as well as schools, local campaigners, local authorities or businesses and can be as diverse as funding for a part-time lollipop person for a year to paying for the printing of children's road safety posters or improving the visibility of cyclists on the road.

Graeme Roy, Head of Marketing for Crowdfunder, commented: "This is an exciting partnership and one we hope will inspire and motivate the crowd across the UK to raise funds for road safety.

Members of the public that donate money to the road safety projects will receive a token of appreciation as a thank you. This could be anything from a thank you note to the incorporation of a local business's logo on to relevant campaign materials.

To view or donate to current live projects, or to submit your own road safety project for your local area, visit the campaign.

To learn more about AXA's road safety initiatives and wider programme, visit: