Did you know 44% of British adults now suffer from at least one allergy and the number of sufferers is on the rise, growing by around 2 million between 2008 and 2009 alone? Plus, almost half (48%) of sufferers have more than one allergy.
When you visit your local coffee shop, a gluten-free cake a popular alternative to wheat-based flour is almond flour. And whilst soy and coconut milk are dairy-free alternatives you can often find in coffee shops, almond, cashew and even pistachio milks are becoming popular choices. But what if you're allergic to treenuts and soy milk.
Although not everyone has an allergy or intolerance, you probably know someone who does. And with dietary complexities set to increase to XX% by 2050 combined with 7% of the UK now identifying as vegan or avoid certain products like dairy o foods with palm oil... the landscape of food is becoming increasingly complicated.
Since the beginning of (my) time, I've been conscious of my nut and fish allergy. Over my teen years, my tolerance for lactose decreased (I am lactose intolerant). In January 2018, a doctor advised me to cut out gluten from my diet, which meant that my eating habits had to change.
About Awkward Munch
Awkward Munch is a tool that helps people with niche dietary requirements like allergies discover restaurants catering to their dietary needs by ranking their menu based on diversity.
Whether you're vegan or lactose intolerant, trialing a gluten-free diet or allergic to shellfish, Awkward Munch is a tool working to reduce your dietary limitations.
We want to:
- increase options for people with 'awkward' requirements
- broaden awareness of food allergies which will subsequently improve the understanding and
- broaden tastebuds to new flavours and cuisines
- encourage people to eat sustainably and waste less
How your money will be spent
It'll fund the development of a fully functional app, initially trialed in Manchester, Edinburgh or London.
Where will Awkward Munch go?
Where and how we choose to eat goes beyond intolerances and ethical preferences. We hope to develop a product that works with other dietary needs, seasonal requirements, lifestyle requirements like Ketogenic, Weight Watchers etc.
By pledging to support Awkward Munch you're supporting food inclusivity.