WELCOME TO AUREO...
'Modern designs, Finest materials and Ethically Conscious
All custom shoes are handmade by master Italian craftsman from pristine Italian leather or Vegan cruelty-free leather. Each designer pair is a one-of-a-kind, combining handcrafting tradition, quality and modern style.
Support this project! Pre-order your pair now!
Our sustainability mission focuses on 4 main areas:
We are continually seeking ways to optimise energy and consumption efficiencies by striving for simple solutions in all that we do. We realize that even a small adjustment to the way things are usually done can result in large environmental gains and cost savings for both us and the customer further down the chain.
- We conserve energy through the development of new technologies and redesign existing ones to create cost-effective improvements.
- We work closely with indigenous shoemakers from all over the globe and are inspired by the contrast and similarities of modern, automated shoe making practices.
- We innovate to optimize and create shoes that are easier to make, better to wear and last longer.
- Recycled: We look to use recycled PET and rubber compounds where possible in order to minimize our use of virgin materials while maintaining high levels of performance and durability
- Durable: Making a shoe last a long time is fundamental part of sustainable shoe making. We use virgin materials only when there are not alternatives available that offer the extreme durability requirements of most of our outsoles and specific products that require very lightweight yet robust uppers.
We will continually work towards limiting the use of chemical substances in our shoes and where possible, substitute with products or systems with less environmental impact. We work closely with all of our material suppliers to comply with the absolute latest and highest standards in Environmental safety and push to improve all the materials we use.
3. PRODUCT LIFE
Making products that last, both literally and in the heart of the user is paramount to our sustainable thinking.
- Product Durability: The worst thing we can do is make products that do not last, are thrown away quickly and end up in landfill. Making soft, thin, flexible shoes that last longer is our unique challenge and we are continually working to set new standards and extend product life in every shoe we make.
- Emotional Durability: We aim to make products that get better the more you wear them. We strive to only make products that you love to wear everyday
Early humans invented shoes for thermal and puncture protection and nothing else.
Each one of our shoes is designed to honour the foot first and built so you can walk, run and move on any terrain, in city’s or in nature.
There needs to be a definite reason and consumer need for every product we make and every shoe should live up to or exceed our shoemaking principles.
By supporting this cause you will receive your-own-pair as a reward and it will also help us with the following:
- Develop an entire capsule collection based on our sketches and ideas. Our team will help turn our designs into masterpieces.
- We’ll create a completely stunning e-commerce presence to establish your unique professional brand of designer shoes
- Further develop our custom shoes’ branding and image, including a full professional photo shoot. The styled images will prepare us to showcase our brand internationally
- Gain visibility through the most famous international lifestyle and fashion magazines, including featured coverage on their websites, on their social channels and in their newsletters
- Get talked about on well-known lifestyle and fashion blogs as bloggers test and wear our products and share amazing reviews and pictures with their readers
- Attract influential ambassadors to your brand. When these must-see people wear and share our products with their followers, trends boost, which creates awareness for our shoes