Urban Box Digital is a start up that is challenging the traditional creative agency model so that smaller less cash rich companies and charities alike can access and benefit from interactive and engaging Augmented and Virtual Reality content.
We make sure that each commercial activation also has a social impact. A growing number of agencies are offering AR & VR however the UBD model allows big brands to support the local communities and charities by unlocking free access to generated AR/VR content. We are targeting clients where social impact is a priority as well as a creative service delivering the brand objectives.
Urban Box Digital uses 10% of every commercially funded creative campaign to generate the NFP marketing fund which is an accessible marketing budget for charities, local community causes and small business' so that they can capitalise on augmented and virtual reality marketing.
1. Maintaining retail productivity without crowds during Covid 19 UBD generates the AR & VR media and also provides a vehicle to deliver outside of standard online media. Experiences are via touch screen and can be installed in empty spaces such as retail units or alongside pop up bars at outdoor events. Content is web or app based via a big screen or simply delivered as QR code directly to your own device. As the experience is between a single consumer and a screen this means shopping and brand driving activity can continue whilst adhering to the public safety measures during Covid 19. Retail offerings can be delivered directly to consumer post experience.
2. The Urban Box Digital Media POD is sited in a publicly accessible spaces and the interactive experiences are experienced via touch screen. The screen can be installed on a big screen or simply delivered as QR code directly to your own device
3. Efficiencies in reusing content by exposure to new audiences. The digital nature and expansive network of UBD also means that content can be shared within online forums and through more traditional digital channels like Facebook, Instagram and web forums. This could be newly generated content created, adapted content using existing assets, a simple tool devised to reach out to many more people.
4. Instantly accessible their data gathered from the experience. This sales or charity donor interaction can be digitally quantified where traditionally it is very hard to measure direct marketing spend effectiveness. A great test bed for marketing campaigns.