This project is unashamedly commercial, with a strong profit motive, but at the same time it is without doubt educationally and environmentally friendly.
The project represents an absolutely amazing opportunity for all who join this crowd funding campaign, in that by contributing a sum from just £25 they will actually earn a share of the profits.
In short the project is a book aimed at a vast UK and International Audience of over 200 million consumers.
The book The Ultimate Lawn Care Manual is a comprehensive self help reference work, and it will become the very best How To Book of it’s kind.
The Ultimate Lawn Care Manual is to be a self published production, it will contain of over 240 pages. It’s format will be a large striking A4, full colour, fully illustrated high end quality production. It will take the reader comfortably step-by-step through their lawn projects, from the very basic to the more complicated, from ordinary routines to the grand lawn spectacular.
What to Do, How to Do and What to Use in order to get the job successfully completed and to achieve the desired results. How to Prevent and How to Remove Moss, but most importantly how to stop it from coming back. How to get rid of weeds on the lawn, and how to prevent their return, How to deal with, and remedy patches on the lawn cause by dog urine and dry spots, how to avoid drought damage, and how to repair drought damage, these are just a few of the subjects dealt with in the book. There are over 62 sections within the book covering every aspect of lawn care and maintenance in fine detail. The book includes a special section on How to Design a lawn from scratch, plus how to REJUVENATE a very poor weed and moss infested lawn and transform it in to a prize lawn in under three days, all for just a few pounds!.
Whilst the book represents a compendium of knowledge and expertise, a superbly presented point of reference, comprehensively covering absolutely every aspect of of lawn care and maintenance, taking the reader by the hand and leading the reader through the correct processes, it is also dotted throughout with humour. The reader will enjoy funny anecdotes whilst absorbing the expert instruction, information and fully illustrated guidance. (It’s a realy good read)
In addition to general sales of the book, it will also make the perfect Christmas present, Fathers Day present, Mothers day present (Mums do it too!) And of course a Birthday gift.
So What’s In It For You? (Or someone you know)
If you (or someone you know) contribute (invest) just £25, representing your stake in the project, you will be issued with a Share Certificate, confirming your stake in the project, and as a stake holder you will earn a share in the profits generated by the sale of copies of the book, which according to the figures that follow will far exceed the cost of your contribution (investment) in the project.
A bold statement indeed . . . So here is an explanation to substantiate that claim.
First and foremost, I am offering a 30% stake in the entire project through this crowd funding campaign, in order to raise £30,000.
The sum of £30,000 is to be divided by shares, each share is priced at £25. Therefore creating a total of 1,200 shares.
Just to repeat if you (or someone you know) contribute (invest) £25 you will receive a share certificate declaring your ownership of ONE SHARE.
Now, it is expected that we will sell in the region of 80,000 to 100,000 copies of The Ultimate Lawn Care Manual per year due to the very high profile marketing activity which has already been planned (the precise details of which cannot at this point, for trade confidentiality purposes, be exposed here).
To that end we also expect to earn in the region of £420,000 profit, (after printing costs and expenses). Therefore, 30% of that profit figure, which equates to £126,000, will automatically be divided by 1,200 shares which equates to an average earnings sum of £105 per share .
This Is What You Can Expect . . .
Therefore, If you (or someone you know) Contribute (invest) £25 you will receive One Share, and you will receive earnings of £105, which is your share of the profit, which represents just over four times your original stake.
If you (or someone you know) contribute (invest) £100 you will receive Four Shares and you will receive earnings of £420, being your share of the profits, again just over four times the amount originally contributed (invested)
A further and final example. If you (or someone you know) contribute (invest) £1,000 you would receive Forty Shares and you will receive earnings of £4,200. Here again over Four times your original stake.
Now of course the earnings mentioned above depend upon overall annual sales and the success of the strategic marketing plans, but I am confident that such sales can be achieved due to those plans. It must also be stressed that the figures above represent UK Sales only. However, after the first year of publishing, The Ultimate Lawn Care Manual will be adapted for the American Market in addition to that of the Australian Market. Further the book will be translated to attract markets in France, Italy, Spain and other countries, adding further to the overall annual sales mentioned above, and accordingly earnings for all who contributed (invested) through this crowd funding campaign will rise in-line with the additional sales of the adapted editions of the book.
It is further expected that The Ultimate Lawn Care Manual will have a viable commercial life of between eight and ten years, of course thereafter sales will naturally dwindle.
I opened by stating that this project is unashamedly commercial, with a strong profit motive, but at the same time it is without doubt educationally and environmentally friendly.
Grass, apart from trees, is the most important plant on our planet, this place we call home, the Earth, yet we take it for granted, we never give it a second thought. However, grass is essential in so many ways, for a start it produces Oxygen. In fact a typical well maintained lawn measuring just 25m by 10m will produce enough oxygen to sustain a family of four. Grass is an air purifier, it absorbs all of the nasty toxins and filters the air that we breath. Whilst we can’t all plant ten Oak Trees in our garden, we certainly can maintain and care for the grass surrounding our home. Diligent care and maintenance significantly improves the bio and environmental performance of grass. The Ultimate Lawn Care Manual guides and inspires the reader to achieve that.
Let us not forget grass feeds us too!. The Cattle which graze upon it provide us with meat. Our Milk, Cheese, Butter, Cream and yes Yogurt are all produced due to the existence of lush green grass, and yes even our daily bread, Wheat is a grass!
Grass keeps our planet cool, it absorbs heat and chills the soil below. Grass is also a sound insulator, without it the noise levels on our roads and motorways would be excruciating. Whilst simultaneously reducing noise it absorbs the nasty toxins expelled through the exhausts of vehicles hurtling by.
But it does not stop there. When grass dies-back it goes on performing as it feeds the soil beneath, when composted it provides nutrients for our, potatoes, beans, greens, onions, carrots, in fact all varieties of vegetables, and our salad crops . . And yes even our trees.
It may well be that this crowd funding campaign is not of interest to you, but there may be others known to you who will find it of interest and financially beneficial, so why not share this campaign with them . . They will love you for it!.