Alt Marketing School Certification

by Fab Giovanetti in United Kingdom

Not quite
Unfortunately this project was not successful.

Sadly due to personal circumstances, we won't be able to pursue this project right now - hoping to come back to it in Autumn.

by Fab Giovanetti in United Kingdom

Sadly due to personal circumstances, we won't be able to pursue this project right now - hoping to come back to it in Autumn.

University standards. Not university prices. 

An affordable marketing certification that will make you stand out from the crowd. A unique and flexible curriculum that grows with you. 

A fully accredited certification without the University costs. We think marketing education should be accessible. Instead of joining yet another Instagram course, we want you to learn the strategy to get results. 

We want you to be confident approaching any company and client as an Alt Marketing School alumni knowing that our CDP-accredited certification will give you the competitive edge. 

We asked over 500 people what is stopping them from getting a marketing certification:

  • The time commitment that does not fit with your life
  • Prices are too high and hard to justify
  • Content is not relevant and quickly outdated
  • Hard to get in and apply to concepts
  • Lack of support after the certification is over

We want to bring you a marketing certification to help you…

  • Widen your experience
  • Give you the confidence to charge more
  • Give you the confidence to find a new opportunity or career
  • Make you stand out from the crowd

Our story

It all started with an idea and a podcast. Alt Marketing School is a certification challenging students to look at marketing differently.

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Our mission is to create a certification teaching pros how to build a marketing strategy rooted in purpose. Build comprehensive digital marketing strategies and bring a new outlook to your campaigns encouraging an inclusive, open message.

Brands championing positive impact marketing

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Make an impact in the marketing world and stand out from the crowd.

  • People-first approach. We want you to learn how to market to humans, not bots. This is also the reason why our certification is taught live by incredible teachers and experts from different walks of life.
  • Positive impact marketing principles. We believe in marketing for change. In opening up honest conversations by making a positive impact on the world. In order to do this, we showcase only case studies and brands who are championship a thoughtful marketing approach.
  • Mindset as a superpower. What's missing in today's education system is a tangible way to support people in their personal growth, as much as their professional development. We combine soft skills, leadership and storytelling with marketing frameworks and systems.

How will we use the money raised?

With your help, we'll be able to offer teachers the training and support to create stellar workshops. 

We'll also be able to make our certification recognised by professional institutes and academic bodies through CDP accreditation. And that's just the beginning. 

We're planning on working with experienced curriculum designers to create a unique learning experience. 

With your support, we'll be able to partner with organisations and charities to provide training and scholarships for young students and individuals from disadvantaged backgrounds and walks of life.

Who is this certification for?

  • Freelancers wanting to widen their Digital Marketing knowledge
  • Marketers interested in making a positive impact with their brand's and client's messaging
  • Passionate individuals wanting to start a professional career in digital marketing
  • Professionals keen to work more efficiently and stand out from the crowd
  • Marketing managers, digital marketers looking to improve their existing skills

A few things you'll learn

  • Explore new ways to convey your marketing message: Learn how to compel a value-driven message that empowers your audience and drives positive change
  • Plan a winning content strategy: Develop a killer, easily implemented content strategy and learn how to create impactful content that will leave a lasting impression
  • Tap into the power of email marketing: Build a relationship with potential customers through email marketing and storytelling
  • Explore the connection between marketing and sales:  by fully embracing the intersection between the two, you'll learn about valuable metrics to help you shape your strategy
  • Learn how to harness the creator economy: Learn about how the creator industry is evolving, embrace advocates and ambassadors in unique ways
  • Embrace SEO and optimisation: Fully embrace SEO and optimise your content and show up consistently with high-converting SEO campaigns
  • Nail your social media strategy: From organic to paid social media, we look at systems and strategies focusing on your audience's needs and pain points to provide results for clients
  • Master productivity and leadership: hack your mindset by working smarter, not harder, and become the leader you are meant to be in order to scale your brand and ambitions


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The old way of marketing is not working anymore. We are looking to change the way marketers share their knowledge with the brands and clients they touch. We want to support marketers in the growth of their soft skills and leadership as an asset. We encourage a new way to market to our audience, based on making a positive impact through the content and messaging.

Our marketing certification will give you…

  • Credibility and trust within the industry
  • Networking opportunities and connections with industry leaders
  • Continuous support after you graduate
  • Wider network exposure

Be the change the marketing world needs. The curriculum meets a high standard to help you bridge the gaps in the marketing world and make it even better for marketers to come.

Marketing jobs are flourishing - we want to bring a new generation to the industry.

LinkedIn has shared some new insights into the evolving marketing employment landscape, and the key skills in demand among brands looking for new marketing and advertising staff.

And interestingly, LinkedIn's data shows that, despite the pandemic, marketing roles have been increasingly in demand.

"On LinkedIn, we’ve seen a 63% increase in marketing jobs over the past six months. In total, more than 380,000 marketing job listings were posted over the past year."

That's according to the latest insights from LinkedIn, which has published the second part of its latest overview of the evolving marketing sector, and the key roles and skills that are in-demand, based on job postings on its platform.

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Say hello to our amazing teachers

  • Hannah Flores - Authentic Marketing Strategist & Mentor
  • Chelsea Cox  - Sales consultant
  • Jessica Audsley - Social media strategist
  • Khaleelah Jones  -  founder and CEO Careful Feet Digital, co-CEO Ada's List
  • Ren Balogun  -  strategy consultant
  • Veronica Wood Querales  -  Marketing consultant and mentor
  • Rebecca Holloway  -  social media consultant

How you can help us?

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You are not a marketer? No problem. We have a selection of perks for different people looking to support our mission.

Pioneer - I think I am a Prospect 

You are ready to upskill and improve your marketing. You are building a unique toolkit that can help them advance your career, stand out from the crowd, deliver results to clients and to brands you are working with. You will be able to support startups and brands looking to market to humans in a thoughtful way.

As well as accessing rewards, by becoming a pioneer you also get a discount on the upcoming certification

Champion - I want to be an Advocate 

You may not be a marketer, but you believe in our mission. We have a selection of amazing perks from our talented teachers, including strategy sessions, digital courses, productivity templates and much more to help you uplevel as an entrepreneur. As well as accessing rewards, by becoming a champion you also get a discount on standalone training workshops

Leader - I want to be an Affiliate

Execs, CEOs looking to be representing the much-needed change in the industry, we need you to help us raise a new generation of marketers. From sponsoring tailored workshops all the way to applying to become part of our advisory board, we have ways for you to become an integral part of the most exciting marketing school out there. As well as accessing rewards, by becoming a leader you also get a discount on training for employees.

Our rewards

For everyone

£10 -Social shoutout and Personalised Badge

We'll be sharing our support and love on social, as well as creating a special badge for you to spread the love as a supporter of the school

For school prospects

£20-  Notion Toolkit Templates

Our teacher Becca is offering her very unique Notion toolkit for marketers and entrepreneurs including a marketing dashboard and instructions to build a second brain. You'll also get a discount on our marketing certification.

For potential partners

£35 - Students Handbook Contribution + Network

Share your top marketing tip in our students' handbook and free download on the website + free access to one of our marketing networking sessions. You'll also get a discount for sponsoring upcoming sessions and workshops.

For people just looking to support the cause

£45 - Social Media Boost Bundle

Up your social media game in only two days with a collection of 9 classes including getting started with Reels, Facebook ads for beginners and beating Instagram's creator block. You'll also get a discount on our marketing workshops.

For people just looking to support the cause

£130 - 3-month Access of Visibility Collective

Our teacher Hannah is offering 3-month complimentary access to the Visibility Collective. The supportive membership for wellness entrepreneurs who want to get visible and attract their dream clients. You'll also get a discount on our marketing workshops.

For potential partners

£150 - Business Strategy Session with Chelsea

Includes a 60 Minutes 1:1 with teacher Chelsea discussing your chosen business topic. Includes a prep questionnaire for a deeper understanding of your current struggles. You'll get a follow-up including recommended resources, connections and next steps. You'll also get a discount on our marketing workshops.

For people just looking to support the cause

£165 - Instagram Success Path Course

Full access to the best-selling on-demand course by Creative Impact (Fab's other company). In this 4-module course, you'll learn how to design your own Instagram aesthetic, perfect your strategy, plan and schedule your feed so you can grow your Instagram more efficiently. You'll also get a discount on our marketing workshops.

For people just looking to support the cause

£215 - 2-hour Mentoring Session with Veronica

2-hour mentoring session with teacher Veronica. She'll empower your marketing team with coaching designed for career growth and team development. She works with businesses that need short-term support and guidance for their team with a clear end goal. You'll also get a discount for sponsoring upcoming sessions and workshops.

For people just looking to support the cause

£225 - Social Media Content Marketing Course

Full access to the best-selling on-demand course by Creative Impact (Fab's other company). Our course follows the key steps you need to take in order to create a successful social media strategy that stands the test of time. We focus on social media with a purpose - get targeted traffic from an eager audience who will resonate with what you have to say. You'll also get a discount on our marketing workshops.

For people just looking to support the cause

£235 -DIY PR Course with No Agency Method

DIY PR for founders & startups by friends of the school at No Agency Method. No more PR agencies and no more mysteries around PR - everything you need to know to succeed is in this course. Remember, you can do your PR better than anyone else ever could. You'll also get a discount for sponsoring upcoming sessions and workshops.

For potential partners

£250 - Sponsor/Teach Upcoming Workshops

Get a chance to teach in future cohorts through an extra-curricular event (webinar, Q&A). We'll work together on refining the best topic and format for you. Perfect for brands, platforms and individuals. You'll also get a discount if wanting to send employees through our certification.

For people just looking to support the cause

£285 - Digital Product Launchpad Course

Full access to the best-selling on-demand course by Creative Impact (Fab's other company). It includes 8 modules. We’ll walk you through your product idea, support you in validating your product all the way to your launch sequence. We discuss the basics of creating your first product or course, as well as how to draft a structure for you to work on. You'll also get a discount on our marketing workshops.

For people just looking to support the cause

£300 - Two 2-hour Workshops with Fab

Get 40% off a package of two 2-hour workshops with our founder, Fab Giovanetti. Workshops must be booked in advance, available over 8 weeks.

For people just looking to support the cause

£350 - Half-day Strategy Session

Our teacher Hannah is offering a half-day strategy session for wellness entrepreneurs. A very special offer for you to come away feeling super clear on your next steps to get your marketing moving forward and create a strategy. You'll also get a discount on our marketing workshops.

For potential partners

£450  Join the High-level Committee

Review curriculum, add feedback and sign it off. Your name will be added to a page of all the marketing pros that approve and support the quality of this school. Get a chance to teach in future cohorts through an extra-curricular event (webinar, Q&A). We'll work together on refining the best topic and format for you. Perfect for brands, platforms and individuals. You'll also get a discount if wanting to send employees through our certification.

For people just looking to support the cause

£750 - 3x Consulting Package from Fab

Looking for more help? Access 3 consulting sessions over 8 weeks with our founder Fab. If you feel stuck, overworked, or want to enhance your marketing efforts this might be a perfect option for you as it will look at your strategy holistically step-by-step. As well as written report recaps, the consulting package includes and Monday to Thursday via Voxer. You'll also get a discount on our marketing workshop.

How are we different? 

We focus on strategy and frameworks, not quick fixes. We are here to challenge our students to think outside the box. Our modules are taught live to provide the latest recommendations on tools and systems that work. From practical sessions all the way to peer networking and projects, we devised a unique journey combined with the basic digital marketing principles that help people seeing results.

Confidence that drives results. Growth is what keeps us alive, upskilling gives you the edge to dig deeper. We want to provide students with a unique toolkit that can help you advance your career, stand out from the crowd, deliver results to clients and to brands you are working with. You will be able to support startups and brands looking to market to humans in a thoughtful way.

When the students become teachers. You'll advise and get advice from peers, bring your ideas to the table and share from your own experience. From peer practice to presentations, you'll put your learnings into practise by bringing your own projects to life and share them with the world.

A few special thanks to the amazing humans who took part in our crowdfunding video

Our teachers Chelsea Cox, Veronica Wood Querales, Ren Balogun, Becca Holloway, Hannah Flores and Jessica Audsley.

Our curriculum designer Raz Walrich. Friends of Alt Marketing School Sophie Saint, Melissa Megginson, Kushaan Khan, Mindy Morgan Avitia, Lucy Werner, Gordon Glenister and Mark Schaefer.

Rewards

This project offers rewards in return for your donation.

£225 or more

0 of 50 claimed

Champions: Social Media Content Marketing Course

Full access to the best-selling on-demand course by Creative Impact (Fab's other company). Our course follows the key steps you need to take in order to create a successful social media strategy that stands the test of time. We focus on social media with a purpose - get targeted traffic from an eager audience who will resonate with what you have to say. You'll also get a discount on our marketing workshops.

£10 or more

0 of 200 claimed

Social shoutout and Personalised Badge

We'll be sharing our support and love on social, as well as creating a special badge for you to spread the love as a supporter of the school

£20 or more

Pioneers: Notion Toolkit Templates

Our teacher Becca is offering her very unique Notion toolkit for marketers and entrepreneurs including a marketing dashboard and instructions to build a second brain. You'll also get discount on our marketing certification.

£35 or more

0 of 40 claimed

Leaders: Students Handbook Contribution + Network

Share your top marketing tip in our students' handbook and free download on the website + free access to one of our marketing networking sessions. You'll also get a discount for sponsoring upcoming sessions and workshops.

£45 or more

0 of 60 claimed

Champions: Social Media Boost Bundle

Up your social media game in only two days with a collection of 9 classes including getting started with Reels, Facebook ads for beginners and beating Instagram's creator block. You'll also get a discount on our marketing workshops.

£130 or more

0 of 3 claimed

Champions: 3-month Access of Visibility Collective

Our teacher Hannah is offering 3-month complimentary access to the Visibility Collective. The supportive membership for wellness entrepreneurs who want to get visible and attract their dream clients. You'll also get a discount on our marketing workshops.

£150 or more

0 of 10 claimed

Champions: Business Strategy Session with Chelsea

Includes a 60 Minutes 1:1 with teacher Chelsea discussing your chosen business topic. Includes a prep questionnaire for a deeper understanding of your current struggles. You'll get a follow-up including recommended resources, connections and next steps. You'll also get a discount on our marketing workshops.

£165 or more

0 of 50 claimed

Champions: Instagram Success Path Course

Full access to the best-selling on-demand course by Creative Impact (Fab's other company). In this 4-module course, you'll learn how to design your own Instagram aesthetic, perfect your strategy, plan and schedule your feed so you can grow your Instagram more efficiently. You'll also get a discount on our marketing workshops.

£215 or more

0 of 3 claimed

Leaders: 2-hour Mentoring Session with Veronica

2-hour mentoring session with teacher Veronica. She'll empower your marketing team with coaching designed for career growth and team development. She works with businesses that need short-term support and guidance for their team with a clear end goal. You'll also get a discount for sponsoring upcoming sessions and workshops.

£235 or more

0 of 5 claimed

Leaders: DIY PR Course with No Agency Method

DIY PR for founders & startups by friends of the school at No Agency Method. No more PR agencies and no more mysteries around PR - everything you need to know to succeed is in this course. Remember, you can do your PR better than anyone else ever could. You'll also get a discount for sponsoring upcoming sessions and workshops.

£250 or more

0 of 5 claimed

Leaders: Sponsor/Teach Upcoming Workshops

Get a chance to teach in future cohorts through an extra-curricular event (webinar, Q&A). We'll work together on refining the best topic and format for you. Perfect for brands, platforms and individuals. You'll also get a discount if wanting to send employees through our certification.

£285 or more

0 of 30 claimed

Champions: Digital Product Launchpad Course

Full access to the best-selling on-demand course by Creative Impact (Fab's other company). It includes 8 modules. We’ll walk you through your product idea, support you in validating your product all the way to your launch sequence. We discuss the basics of creating your first product or course, as well as how to draft a structure for you to work on. You'll also get a discount on our marketing workshops.

£300 or more

0 of 1 claimed

Champions: Two 2-hour Workshops with Fab

Get 40% off a package of two 2-hour workshops with our founder, Fab Giovanetti. Workshops must be booked in advance, available over 8 weeks.

£350 or more

0 of 1 claimed

Champions: Half-day Strategy Session

Our teacher Hannah is offering a half-day strategy session for wellness entrepreneurs. A very special offer for you to come away feeling super clear on your next steps to get your marketing moving forward and create a strategy. You'll also get a discount on our marketing workshops.

£450 or more

0 of 6 claimed

Leaders: Join the High-level Committee

Review curriculum, add feedback and sign it off. Your name will be added to a page of all the marketing pros that approve and support the quality of this school. Get a chance to teach in future cohorts through an extra-curricular event (webinar, Q&A). We'll work together on refining the best topic and format for you. Perfect for brands, platforms and individuals. You'll also get a discount if wanting to send employees through our certification.

£750 or more

0 of 2 claimed

Champions: 3x Consulting Package from Fab

Looking for more help? Access 3 consulting sessions over 8 weeks with our founder Fab. If you feel stuck, overworked, or want to enhance your marketing efforts this might be a perfect option for you as it will look at your strategy holistically step-by-step. As well as written report recaps, the consulting package includes and Monday to Thursday via Voxer. You'll also get a discount on our marketing workshop.

Got an idea like this?

Over £200 million has been raised from our crowd to support the projects they love! Plus tens of millions more unlocked by our partners.