At such a troubling time in day-to-day life, and my family and friends feeling the full force of 2020, I began to find things that could both occupy my time and give back to the community.
Having learnt to sew as a child, originally from my grandma, I began to source materials that I felt, offered quality and durability, putting together a number of concepts, that concluded in the brand AFRIF, that although has a finished line, that I am proud of, isn’t the end.
Through starting this project, that will be releasing on a full website and line of 5 bag shapes, in the coming weeks, i pledge to donate 15% of all my sales to charity. I hope everyone can enjoy my works as much as I enjoy doing it, and make a difference to organisations making a real difference todays climate.
My choice to support the Black Lives Matter Movement came as a growing awareness of racism within the UK, especially in areas such as Cornwall, that lack diversity, with a lack of education towards racial history. My own rich history related to my own race also motivated this decision, being of mixed Ghanian British heritage, my family has seen the direct impacts of a modern day racism, but also the strength and togetherness of the ever growing movement. I felt that supporting the #blacklivesmattermovement, in relation to my bags was completely necessary, with 15% of my first wave of sales going directly to BLM charity’s and groups.
these bags will not only provide financial support for the movement by they will create a platform for education and awareness on these important topics which everyone should be playing their own part in supporting. hopefully they will spark discussion within groups, social communities and begin to influence change.