Jones & Modha
Natural Plant Alchemy
What are we doing?
We're creating a sophisticated, gender neutral perfume for people who love quality and individuality. Harnessing the power of natural essential oils, Jones & Modha perfumes will be made in small batches. The perfume will react with each wearer differently, so that they know that their scent will be original and unique. Essential oils bring their own benefits of energising, calming, uplifting properties, enhancing the experience of wearing Jones & Modha.
Why are we doing it?
The perfume industry has moved so very far away from where natural perfume making began. With excessive packaging and big brands attracting sales instead of integrity of ingredients, we wanted to create a perfume that used high quality, natural essential oils, expertly blended in small batches. We wanted minimal packaging, which is as eco friendly as possible, leading with a message of simplicity and sophistication. Natural doesn’t have to mean lacking in style and sophistication and we want everyone to feel confident that they’re not compromising by wearing natural perfume that is planet friendly.
Did you know that many big brands, especially those sold in China may be tested on animals? Jones & Modha will be cruelty free as well as respectful of the environment.
Who are we exactly?
We are Catrin MacDonnell and Hemali Modha, two friends with backgrounds in media, design, marketing, retail and business and we decided to set up Jones & Modha to reflect our interest in natural and sustainable beauty. Jones is Catrin's mother's maiden name, representing her upbringing and roots in Wales and Modha is Hemali's family name and originates from the Gujarat, India. We wanted the brand to celebrate the melding of cultures, language and nationalities to bring about a richness and depth, just as different plant oils do when blended.
We have chosen words to reflect our cultures and ethos that we will use in our branding. Moksha, derived from Sanskrit meaning freedom and liberation towards bliss and enlightenment. Gwerth y byd is Welsh and literally translated means "the value of the world/earth", used to convey love as in "you mean the world to me".
We are working on the unique formulation of the first perfume, which is close to being ready. We hope to launch this in Spring 2020. We will begin work on a second uniquely blended perfume to launch Autumn/Winter 2020. If these are well received, we intend to broaden the range and perhaps even develop the perfume into other products such as body lotions, hand creams, candles etc.
What’s important to us?
Design is important ( a big thank you to Judy Archer for her beautiful textile design and to Mango for the branding ) - we want this natural perfume to look good in any bathroom or bedroom - but so is sustainability. We are working hard to ensure materials are from sustainable sources and are fully recyclable.
We care deeply for this planet and will donate 2.5% of profits to environmental charities.
What about your Rewards?
We completely understand that with Christmas on the near horizon, it’s not going to be easy to think about spending yet more money. If that’s the case, then we are super grateful that you’re taking the time to read this, and if you want to do something to support us, then please do tell a friend or two.
If you are happy to part with your hard earned cash, we have chosen some rewards that we hope you will like.
We’ll send you one of the first ever 50ml bottles of Jones & Modha perfume. Even we haven’t seen one of these yet! As soon as we are happy with the blend and it has been signed off regarding all the regulatory requirements ensuring it’s safe and good to go, we’ll send one to you! It’s gender free, so suitable for everyone and will feature citrus, green notes settling to more earthy warmth and woodiness.
Normally a bottle will retail at around £75 so you will be saving some cash too!
We’ll send you a limited edition 10ml vial of Jones & Modha perfume. This would normally retail at around £35, so you’ll be getting something rare at the same time as saving money! It’s gender free, so suitable for everyone and will feature citrus, green notes settling to more earthy warmth and woodiness.
Will buy a £25 Jones & Modha voucher that can be spent on perfume on our website (when we’ve built it!). The voucher will be valid for 1 year after we’ve launched our first perfume, which will give you plenty of time to use it!
Will buy a £15 Jones & Modha voucher that can be spent on perfume on our website (when we’ve built it!). The voucher will be valid for 1 year after we’ve launched our first perfume, which will give you plenty of time to use it!
Why support us?
“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style”
― Maya Angelou
We love this quote and our ethos pretty much fits in with these words. We’d love it if you joined us and played a part in making our dream a reality.
Thank you for reading this - we’re so grateful for the wonderful support we’ve already received from friends who’ve helped us with feedback and advice and genuine enthusiasm. We’d love to spread the word and tell the world about Jones & Modha.
Catrin and Hemali. #naturalplantalchemy
Gwerth y byd