Natural perfume for people who love the planet

by Jones & Modha in Bristol, England, United Kingdom

£2,084

raised of £3,000 stretch target

47

supporters
69% 3 days left
This project will only be funded if at least £1,250 is pledged by December 18th 2019 at 7:00pm

It's not easy finding a beautifully stylish, natural perfume that cares about the environment so we've decided to create our own.

by Jones & Modha in Bristol, England, United Kingdom

New stretch target

If we raise extra funds, we will be able to create a second perfume sooner.  We had originally planned to do so by end of 2020 but if we get the stretch target, we'll start work in Spring 2020. With extra funds, we'll also be able to invest in marketing and PR. This would be incredible as it would accelerate our development and enable us to spread the Jones & Modha word on all things natural and sustainable :)


Jones & Modha

Natural Plant Alchemy

What are we doing?

We're creating a sophisticated, gender neutral perfume for people who love quality and individuality. Harnessing the power of natural essential oils, Jones & Modha perfumes will be made in small batches. The perfume will react with each wearer differently, so that they know that their scent will be original and unique. Essential oils bring their own benefits of energising, calming, uplifting properties, enhancing the experience of wearing Jones & Modha.

Why are we doing it?

The perfume industry has moved so very far away from where natural perfume making began. With excessive packaging and big brands attracting sales instead of integrity of ingredients, we wanted to create a perfume that used high quality, natural essential oils, expertly blended in small batches. We wanted minimal packaging, which is as eco friendly as possible, leading with a message of simplicity and sophistication. Natural doesn’t have to mean lacking in style and sophistication and we want everyone to feel confident that they’re not compromising by wearing natural perfume that is planet friendly.

Did you know that many big brands, especially those sold in China may be tested on animals? Jones & Modha will be cruelty free as well as respectful of the environment.

Who are we exactly?

We are Catrin MacDonnell and Hemali Modha, two friends with backgrounds in media, design, marketing, retail and business and we decided to set up Jones & Modha to reflect our interest in natural and sustainable beauty. Jones is Catrin's mother's maiden name, representing her upbringing and roots in Wales and Modha is Hemali's family name and originates from the Gujarat, India. We wanted the brand to celebrate the melding of cultures, language and nationalities to bring about a richness and depth, just as different plant oils do when blended.

We have chosen words to reflect our cultures and ethos that we will use in our branding.  Moksha, derived from Sanskrit meaning freedom and liberation towards bliss and enlightenment.  Gwerth y byd is Welsh and literally translated means "the value of the world/earth", used to convey love as in "you mean the world to me".


When?

We are working on the unique formulation of the first perfume, which is close to being ready. We hope to launch this in Spring 2020. We will begin work on a second uniquely blended perfume to launch Autumn/Winter 2020. If these are well received, we intend to broaden the range and perhaps even develop the perfume into other products such as body lotions, hand creams, candles etc.

What’s important to us?

Design is important ( a big thank you to Judy Archer for her beautiful textile design and to Mango for the branding ) - we want this natural perfume to look good in any bathroom or bedroom - but so is sustainability. We are working hard to ensure materials are from sustainable sources and are fully recyclable.

We care deeply for this planet and will donate 2.5% of profits to environmental charities.

What about your Rewards?

We completely understand that with Christmas on the near horizon, it’s not going to be easy to think about spending yet more money. If that’s the case, then we are super grateful that you’re taking the time to read this, and if you want to do something to support us, then please do tell a friend or two.

If you are happy to part with your hard earned cash, we have chosen some rewards that we hope you will like.

£50 pledge
We’ll send you one of the first ever 50ml bottles of Jones & Modha perfume. Even we haven’t seen one of these yet! As soon as we are happy with the blend and it has been signed off regarding all the regulatory requirements ensuring it’s safe and good to go, we’ll send one to you! It’s gender free, so suitable for everyone and will feature citrus, green notes settling to more earthy warmth and woodiness.
Normally a bottle will retail at around £75 so you will be saving some cash too!

£30 pledge

We’ll send you a limited edition 10ml vial of Jones & Modha perfume. This would normally retail at around £35, so you’ll be getting something rare at the same time as saving money! It’s gender free, so suitable for everyone and will feature citrus, green notes settling to more earthy warmth and woodiness.

£20 pledge

Will buy a £25 Jones & Modha voucher that can be spent on perfume on our website (when we’ve built it!). The voucher will be valid for 1 year after we’ve launched our first perfume, which will give you plenty of time to use it!

£10 pledge

Will buy a £15 Jones & Modha voucher that can be spent on perfume on our website (when we’ve built it!). The voucher will be valid for 1 year after we’ve launched our first perfume, which will give you plenty of time to use it!

Why support us?

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style”

― Maya Angelou

We love this quote and our ethos pretty much fits in with these words. We’d love it if you joined us and played a part in making our dream a reality.

Thank you for reading this - we’re so grateful for the wonderful support we’ve already received from friends who’ve helped us with feedback and advice and genuine enthusiasm. We’d love to spread the word and tell the world about Jones & Modha.

Catrin and Hemali. #naturalplantalchemy

Gwerth y byd 

Moksha

Rewards

This project offers rewards in return for your donation.

£50 or more

£50 Jones and Modha 50ml perfume

Here's the chance to be one of the first to own a 50ml Jones & Modha no 1 perfume in all its glory! This first gender free perfume will have citrus, green notes with an earthy, woody base. It will retail in the region of £75 when it officially goes on sale.

£10 or more

£10 for a £15 Jones and Modha gift voucher

A £15 Jones and Modha gift voucher to spend on our perfume from our online store. Valid for 1 year after our website is launched so you get plenty of time to use it!

£15 or more

£15 for a £20 Jones and Modha gift voucher

A Jones and Modha gift voucher which can be spent on a Jones and Modha perfume from the online store. Valid for 1 year after our website is launched so you get plenty of time to use it!

£30 or more

£30 Jones and Modha limited edition 15ml vial

A limited edition 15ml vial of Jones and Modha perfume. Would normally retail in the region of £35. Gender free with citrus, green top notes and an earthy, woody base. Includes postage.


Let's make 'Natural perfume for people who love the planet' happen

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