I created my brand out frustration in not being able to find contemporary fashionable clothing for fuller sized women.
I am going to create garments which will be timeless so they can been worn as many times as a person might like and as fashion always comes back around my garments can be worn in 2020 or 2040 and still be in fashion. With this in mind I would like to use sustainable fabrics, so that if a customer chooses to discard of garment and they end up in a landfill they can bio-degrade back into the earth or be broken down to make something completely new.
The reason I want to create my pieces like this is because plus size women their fashion is generally 5 years behind straight sized women, so they cannot be apart of the conversation. As sustainability is quite a huge topic in the world currently, and the fact that fashion and textiles are one of the main contributors to climate change, the fashion provides for plus size women needs to change.
Plus size women need to have more options with the fabric content in their clothing. A lot of plus size women would like to be a part of this conversation but they currently are not.
As a brand I would like to work with UK based manufacturers and freelancers, as it will be great to bring back this industry to the UK and have everything for my brand based here. I have located a few fabric companies based in Wales and Somerset which produce sustainable fabric and I have sourced freelancers within the UK who dye fabric sustainable and I would love to work with them.
I want the brand to be presented extremely professional, in order to do this I want to work with professional models, photographers and website designers to help me achieve my dream.