• Films within days or weeks of release
• Ability to show wider range of films and more frequent showings
• Improved sound plus a system for audio description and new assisted hearing system
We want to install fully digital cinema equipment. This would bring the facility up to modern standards. The breadth and frequency of shows would be increased dramatically.
Our project isn’t just about digitisation though, but also accessibility, including the latest equipment for hard of hearing and audio description for visually impaired. The equipment will mean that blind, partially sighted, and hard of hearing audience members will be able to enjoy films without the need to attend a special screening.
It will also make quality cinema available to younger people who cannot travel or afford to travel to the nearest cinemas, and provide social benefits to these underserved young people. It will also offer a social benefit to older people, again often have trouble travelling and would benefit from daytime shows for social and transport reasons too.
The largest town in the South Hams, Ivybridge, is currently under served by amenities and facilities. The town centre needs modern and diverse facilities and services to serve all sections of the community.
The Watermark is the main community and entertainment hub for Ivybridge. It was officially opened in 2008, and since then it has not received any external capital or regular revenue grant support from any external funders. It is not at the same level in terms of capability compared to similar venues in other similar and smaller towns that do benefit from external funding.
In a recent survey (total response: 445 people), over 84% of respondents said they use The Watermark to support it as a community venue. The other top 3 reasons (excluding entertainment) people gave were: opportunity to experience art/culture that isn't available in the area, sense of community and social interaction. 40.9% were over 60+ so this demonstrates the importance of The Watermark to the older population of our community and its role in reducing social isolation. However only 7.9% were aged under 30, suggesting that we are under-serving this section of our community and so this project will help improve that .
Any extra income generated would be reinvested into the building and services it delivers in a number of ways. Other areas of the building could be invested in, both with new modern equipment, some of which is approaching 10 years old, and it would also help with running costs, and enable more reduced rate community use. The extra income would also help support development plans including supporting an extension to provide increased arts/performance facilities.
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