We made it! We’re unbelievably touched that so many people have supported us and continue to do so. The feedback and kinds words everyone has sent are really encouraging and exciting. With another 17 days to go, we've decided to raise our target to 15k!
Snact is about lots of little actions coming together to create something big, and there isn’t really a limit to how big that big can be. Additional funding will enable us to make more snacts, preventing more delicious fruit from going to waste but will also provide additional funding to roll out our sales model in the summer. With this, we’ll be able to create another mobile stall so Snacts can be in two locations at once. And that means creating more employment opportunities.
We’re released a new reward, get yourself a signed copy of the Street Food: Urban Foraging and World Food book, coming to you with some snacts. And finally, if we reach 15k, we’ll throw a Snactilicious party alongside our treasure hunt day to celebrate & thank you all!
Take a bite out of food waste and food poverty
In a nutshell
Every day huge amounts of food get wasted unnecessarily, for all the wrong reasons. Wrong shape, wrong size, wrong place, wrong time.... We’re helping tackle that by using some of this perfectly good and edible food to make great snacts. We call this Snactivism. It’s about creatively using food as a powerful tool to achieve positive social and environmental outcomes.
Our first product is fruit jerky. 100% fruit, with no additives or preservatives, a guilt-free snact, in every sense of the word. We take unloved, but perfectly good fruit that would otherwise be thrown away and transform it by blending and dehydrating it.
And that’s just the beginning. We want to challenge the power of big food retailers, and draw attention to the issue of food waste, an injustice when so many people have to rely on food banks to feed themselves. That’s why we’re going to create employment opportunities for people who suffer from food poverty. Giving them the opportunity to gain extra income, by selling our snacts and keep margins that would usually go to retailers and distributors.
Nine months ago, we started planting the seeds for Snact. We’ve built relationships with suppliers and distributors, made and sold snacts (check out our website to know where you can already get some), researched countless food processing technologies and spoken to as many people in the food industry as possible. Now that we’ve figured out how to make it happen, we need your help.
Snact is about lots of little actions coming together to create something bigger and that needs lots of people to get involved. So we’re inviting you to join our journey, whether it’s by contributing to our campaign or simply getting the word out.
What are we going to do with the cash?
We’re going to make our very first big batch of snacts. The scale we operate at now allows us to make a few hundred snacts of week… at a stretch. We want to make thousands. We’ll also use some of the money we raise to beef up our packaging, because manually stamping bags with three different stamps isn’t quite going to cut it when we’re making thousands.
Once our big batch is made, we'll focus on implementing our sales model. We’re going to build a mobile stand where we can sell snacts from on busy street corners or outside train stations. Our plan to work with people who’ve been affected by food poverty slots right into this, as they’ll be manning the stand and selling snacts. And for each snact they sell, they’ll get the margin that would usually go to retailers and distributors (we’ll also pay them a guaranteed wage, don’t worry!)
Watering our seeds with each and every one of your contributions will bring us closer to making our ambition for Snact a reality.
The right column gives you the breakdown but here are some more details for each for the exciting perks you get!
For the snacts we'll send you, we can't predict the flavours because they'll depend on what's abundant at the time we make them but we only use the following fruits: apples, bananas, berries and mangos.
We've partnered with Pants to Poverty to get you some Snact underwear (they're dark blue, with a white Snact logo & the Pants to Poverty waistband). And if you're more into flaunting your Snact gear, you can get our vintage Snact t-shirt, made by Cornwall-based Sublow, a streetwear brand that makes 100% organic, carbon neutral, screen-printed clothing.
The Snact Treasure Hunt will be organised in the summer, written by our lovely friend Kathleen Cassidy. It'll be food themed and the winner can expect a Snact prize at the end!
Our Fruit Rescue Brigade will get a selection of delicious products made with surplus fruit from our friends at: Rubies in the Rubble, Les Confitures de Dominique, Preserving Potential, and The Makery. Unfortunately, we can't ship fresh juice... but if you could you'd be getting some from our great friend Tom at Rejuce.
The Office Snactscription will be delivered to you in Honest Foods recycled apple crate boxes.
The Big Fruitowsky Mazí Mas dinner... what's that about? Mazí Mas is a London-based roaming restaurant that creates employment opportunities for migrant women whilst bringing the best of authentic home cooking to the public. We'll find a date that works for all us, but get ready to eat some delicious home-cooked food!
And the first 100 people to pledge will be entered into a raffle to win an exciting World in London experience for 2!
(***For rewards outside of the UK, please add £5***)
Update: Hi everyone, don't worry about not being able to specify sizes etc when pledging, or giving us your address. We'll be in touch through the email you provide or through the platform to get your details and you can sure you will be receiving what we've promised. Thanks to everyone who has contributed so far!
Snact’s the word
If you’re not able to contribute but like what we’re doing, get the word out. Blitz it on twitter (@SnactNow) and facebook (SnactNow), whatsapp it to your friends, email it to your colleagues and talk about it your family. And feel free to get in touch, or come say hello next time we’re at the market.