Wolfie Vegan dog food treats

by South Devon Home Help in Newton Abbot, England, United Kingdom

Not quite
Unfortunately this project was not successful.

To bring to market a Vegan dog food treat range.

by South Devon Home Help in Newton Abbot, England, United Kingdom

The story so far.

A lot of us have had the pleasure to have at least one dog in our lives and I'll wager all of them eat mainly a meat based diet.

With current trends the way they are, this is an ideal opportunity for early investment, preliminary research shows an upward long term trend in the market and feasibility of the product would be a worthwhile investment.

"In the last 10 to 15 years, we’ve seen people become very interested in where ingredients come from and how they are sourced,"

Since 2014 there has been a 600%+ increase in people switching to vegan diets and this is set to continue for the foreseeable future given the issues around sustainability and for ethical reasons.

I have been a chef for 25+ years and a dog guardian for longer, these two factors have now merged and I've been able to develop several Vegan recipes which guard against such things as allergies and other ailments using nothing but plant based ingredients and a little ingenuity.

At present this is a lone start up and so I am looking for board members and backers alike.

The reason I am crowdfunding is simply that I have little capital to invest but what I do have is the drive, skill set, ideas and knowledge in order to drive this project.

Market trends and supporting statements

“I live with two vegan dogs . We like to feed our animals without exploiting other animals,” said Matt Johnson, a California-based vegan activist.

 In many cases, the decision to switch meat-loving pets to a vegan diet is made because of the owner’s ethical preferences. Most pet foods are made with bi-products from factory farms, so switching to vegan alternatives is a way to avoid subsidising the industry, this in turn allows for greater sustainability.

“When you are food-allergic as a dog, it’s usually a protein trigger,” said Jean Greek, a Santa Barbara-based veterinarian who feeds her two pit bulls a vegan diet.

 A way to alleviate the itchy skin caused by allergies is to identify a protein that the dog has had no previous exposure to. In some cases this means trading chicken or beef for duck or venison, but in others a vegan diet is the preferred option.

Veganism is not so cool for cats though.

Dogs, like humans, are omnivores, meaning they can more easily adapt to a carefully planned plant-based diet. Cats, on the other hand, are obligate carnivores, which means their bodies are designed to run mainly on meat.

Benefits of this project

  • Environmental sustainability / reduction of meat based waste products
  • Improved dog health, without compromising normal protein intake
  • Green packaging / eco friendly marketing

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