I am just an individual with an idea. Many people want to DO something about the climate crisis but don't know what. The "10 things" Ad will offer 10 extremely simple and basic actions that people CAN DO. This Ad will be placed in our local paper and reach people who DON'T see themselves as activists. The Ad will cost £500 + VAT = £600.
The Ad will also be disseminated via facebook, email, twitter, local church and parish newsletters, and local businesses, and thus I hope will cascade to a much wider audience.
I am not trying to reinvent the wheel, but merely give ideas of what can be done to an even wider audience.
All the local Environmental Action groups have been consulted, have made helpful suggestions and are on board with the idea.
"10 ways" will be also sent to local climate extinction groups just to let them know that another strand of unseen actions are taking place.
In short I want to exploit every possible avenue of communication and the Ad in the local paper "normalises" it for many people.