We did it
On 10th June 2019 we successfully raised £5,130 with 66 supporters in 35 days

We want to help children & young people find creative solutions to air pollution. Help us turn our vision into reality! #breatheLeeds

by We are IVE in Leeds, England, United Kingdom

New stretch target

If we raise more than our target we will be able to offer the Applied Creativity Labs to more young people across the region to address other climate change and other real world related issues too. Please help and donate and share!


Help Children and Young People in Leeds Find Creative Solutions to Air Pollution

WeareIVE need your help to enable children and young people in Leeds to find creative solutions to air pollution. Children and young people in Leeds are growing up in one of the top 10 urban areas in Europe with the highest number of deaths related to transport air pollution. (This is outlined in a report by the International Council on Clean Transportation that looked into how transport causes air pollution which then contributes to ill health pge (ii) https://www.theicct.org/sites/default/files/publications/Global_health_impacts_transport_emissions_2010-2015_20190226.pdf) We want to give our children and young people in Leeds city centre schools the chance to help shape their own futures.

Neville Street in Leeds

One particular street in Leeds city centre is the most polluted outside London. Parts of Neville Street, near the train station, have a nitrogen dioxide (NO2) level of 99ug/m3, Friends of the Earth said – more than twice the suggested limit of 40ug/m3. The council have admitted that ‘air pollution exceeds legal limits in some parts of Leeds’. (https://uk-air.defra.gov.uk/air-pollution/uk-eu-limits). 

High levels of NO2 can cause asthma or symptoms such as coughing or breathing difficulty. Ella Kissi-Debrah died in 2013 after battling severe asthma and seizures for years, living just 25m from London's South Circular Road – another notorious UK pollution hotspot. Just this month (6 years later) her mother has won a court battle for a new inquest into her death, which she blames on air pollution.

We don’t want this to happen to any child or young person. 

Through our new Applied Creativity Lab process we want to give children and young people in Leeds City Centre schools new creativity skills that help them think divergently, develop their problem-solving skills, help them to think freely and more creatively, develop their resilience, their team work and ultimately their ability to innovate.  

Connecting them up with experts over 3 days in total we will help them to apply their new creativity skills to develop innovative solutions to the very serious local (and global) problem of air pollution caused by traffic emissions. 

The ideas will be presented to experts in a ‘dragon’s den’ style pitch event for evaluation and feedback from experts, potential funders and developers who will be encouraged to take them to the next level via further crowdfunding.

 “The good news is that it is technically, and to a large extent, economically possible for Leeds to become a carbon neutral city and meet the carbon reduction targets in line with the global targets set out by the United Nations.

“However, those measures will only take us so far. We need to go further and employ a range of innovative measures to close the gap – and if we step up to the challenge and do all of those, we could close that gap and get to zero by 2050.”  Professor Gouldson, from Leeds’ School of Earth and Environment and Priestley International Centre for Climate. https://www.leeds.ac.uk/news/article/4400/new_report_plans_a_roadmap_to_a_lower_carbon_city

Without your help we won't be able to make this happen for them. We need to raise £6000 in total to make this project work.  We are working so hard to raise money ourselves and just need some help along the way. We have had some really kind donations from others and hope that this Crowdfunding Project will help raise the £6000 which will ensure that our young people can get the opportunity to invent new potential solutions to the dire air pollution issue Leeds has right now.

Thank you in advance for supporting our project. It's going to make a massive difference to the children and young people and their teachers who are really deserving of this opportunity and also ultimately to the environment and everyone’s health and wellbeing in Leeds potentially too!

WeareIVE is a 'not for profit' training company limited by guarantee with a 20 year track record of developing creative leadership skills that lead to sustained innovation. Our private, public and third sector clients include the power, chemical, manufacturing, tech, cultural and service industries. Profit generated from these training and consultancy services helps positively impact on and fund our charitable programmes that support diverse and talented young people to enter employment and develop their creative leadership potential. We believe that creative innovation lies at the heart of environmental, economic and human resilience at a time of great uncertainty. Our mission is to Build a Creative Nation That Embraces Change.

Thank you!

Thanks to Leeds City College TV & Production student Ben Halfpenny-Adams for the film and 'breatheLeeds images on this campaign and to Rabbit Hole for their help with the logo and editing advice and support! https://rabbithole.agency/studio


This project offers rewards in return for your donation.

£25 or more

5 of 101 claimed

A limited edition exclusive #breatheLeeds T-shirt!

£25 will get you an exclusive, limited edition #Breathe Leeds #Breathe Clean T-shirt - be sure to leave a comment to say which size you need - Small, Medium or Large

£3 or more

Happy simply to donate £3 or more!

Your reward is the knowledge that your kind donation will go towards helping develop young people's creativity to help them come up with innovative solutions to the air pollution crisis in Leeds. Feel pleased!

£5 or more

£5 or more and be entered in to a prize draw!

You will be entered in to a prize draw to win either 2 1st class LNER tickets, a Taylors Hamper, or a large box of unique, luxury chocolates!

£8 or more

1 of 50 claimed

Ticket to the 'dragon's den' style pitch event

£8 will secure you a Guest ticket to the 'dragon’s den' style pitch event where the young people present their ideas and solutions to the challenge of air pollution in Leeds

£15 or more

1 of 25 claimed

2 Tickets for the 'dragon's den' style pitch event

£15 will net you 2 tickets for 'dragon’s den' style pitch event where the young people present their ideas and solutions to the challenge of air pollution in Leeds

£50 or more

0 of 5 claimed

15% off Creative Leadership for Business Training

£50 will get you 15% discount on our Creative Leadership for Business training (worth up to £120) to be taken before end March 2020.

£60 or more

0 of 4 claimed

Sponsorship of the 'dragon's den' Pitch Event

£60 will entitle you to Sponsorship of the 'dragon’s den' style Pitch event - guaranteeing you close association with the aims and intentions behind developing creativity in young people to solve environmental issues such as air pollution in Leeds right now. We expect this to receive media attention so it's one not to miss!

£300 or more

0 of 1 claimed

Headline sponsorship of 'dragon’s den' Event

£300 will give you Headline sponsorship of the 'dragon’s den' style Pitch Event - likely to take place end autumn 2019. With wide media coverage expected this is an opportunity not to miss if you want to be the main sponsor of this event.

£750 or more

0 of 1 claimed

Creative Team Building for your Business!

£750 will bring you bespoke Creative Team Building for your business (up to 10 people). We will work with you to design and deliver a bespoke package that will enhance and develop the creativity of your staff and embed creative thinking into your business whilst building cohesive, productive and more innovative team! )To be delivered before end March 2020.)

£1,000 or more

0 of 1 claimed

Exclusive naming rights on the campaign!

£1000 will entitle you to exclusive naming rights on the #breatheLeeds campaign including on this main Crowdfunder page, the #breatheLeeds Facebook page, our #breatheLeeds web page, at the 'dragon's den' style pitch event, and on any resources produced.

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