Alpha Phone Plan:
We want to make a phone by Q3 of 2017 we will initially order 10,000 to 20,000 units which will cost £100,000 to £200,000. The phone will use the new MTK Helio X20 to make sure it is a strong contender in the mobile market, we will have to face brands such as LG, Apple, Lenovo, Samsung. It will feature an nfc function so the consumer can pay for things is shops. It will have a fingerprint scanner so the consumer has and added security.
There are many complications that we will face when we are manufacturing the phone and when the phone is on the market. The problems that we will face in manufacturing is making worker injury’s a zero free zone as this will slow down the time it will take to manufacture the phone and may even reduce the quality. This can be fixed by introducing health and safety rules within the factories.
The problems we will face when the phone on the market will be mainly competition as they may bring out a phone better and cheaper phone. For example Samsung often release many phones but are usually have low specs meaning they are not fast but they are often cheap (£50-£150). To tackle this, we will need to roll out monthly updates with new and more interesting features such as fixes to enhance the phones speed or design changes so the UI appeals to different people. We may also find out that the phone doesn’t appeal to the consumer (who will be average and business) we will fix this by doing consumer research to find out what different types of people like. These tests will be taken out in the prototype stage of the phones journey.
Sep 2017: The phone will be released and we will be spending £10,000 for shipping.
Feb 2017: We will announce the phone at a launch event advertising begins £20,000 all together.
Dec 2016: Phone production line starts costs £200,000.
Sep 2016: £2,000 for prototypes and consumer research
Style:Smart Mobile Phone
OS:Android v5.0 Lollipop
CPU: Helio X20 10-core 2.2GHZ
5.5" IPS HD 1280X1080 Pixel capacitive touch LCD
Internal: RAM: 2G +ROM:16G
Support micro SD(T-Flash)32G
Camera: Front 5MP +Back 21MP Tri Flash x2 yellow x1 amber Flash LED
2G GSM: 850/900/1800/1900MHz
3G WCDMA: WCDMA 850/900/1900/2100MHz
4G:FDD-LTE: B1/3/7/20 (800/1800/2100/2600MHZ)
Sim card: Support single big card,later will change to 2 sim cards
Navigation: GPS+AGPS Navigator
Video screen: Support 1080 P video recording
Wireless transmission:3G,Wi-Fi CERTIFIED Miracast,Bluetooth 4.0,EDGE,HSPA+,HSUPA
Modem features: Wireless AP ( Mobile AP )
HSUPA: Support 5.76 Mbps
HSPA+: Support 42 Mbps
Button : One touch recording/Photography
Fingerprint Touch ID:Support 360° identify
Light sensor: Support
Proximity sensor: Support
Gravity Sensor: Support
Java Expand: Support
WAP Browser: Support
Battery paramete Standard battery content:>3500mAh
Talk time: 120-150 (Unit:Mins)
Standby time: 120-180 (Unit:Hour)
Phone book: 10000 Group
SMS/Color message: Support
Headphone jack 3.5MM standard interface
Charging port usb typec
Comes with: Slim leather case
Appearance: PDA touchscreen
Color: White/ Black